| EVENT REPORT 02.09.06 12:00 AM |
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| Moët Thinks Pink in Fashion Week Lounge |
| To lure trendsetters in the tents at Bryant Park, Moët & Chandon created a rosy lounge to showcase its rosé champagne. |
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Champagne and fashion go hand in hand, and putting a glass of the bubbly stuff into the hands of fashion media is easy when the venue is the Fashion Week tents in Bryant Park. To help introduce the brand’s new “Be Fabulous” ad campaign, the Moët & Chandon lounge served up brut rosé to thirsty trendsetters in a sleek, sexy lounge that incorporated Moet’s signature black and gold colors along with purple and pink highlights and—most noticeably—creative displays of champagne flutes that fit into pink tulip-shaped holders. Christina Monaco, Moët Hennessy USA’s director of events marketing, and Erica Kwei, Moët & Chandon’s brand director, worked with Jeffrey Marcus of JMVisuals to create the romantic setting. Marcus used the fanciful glasses for both a wall installation that adorned the lounge’s entryway with rows of flutes tucked into undulating clear acrylic shelves, as well as a display within clear cubes that served as cocktail tables.
—Mark Mavrigian
Photos: Michaelangelo Dumlao
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PHOTO GALLERY |
 | | Moët & Chandon brought its brut rosé champagne to Fashion Week with a chic pink and purple lounge in the tents at Bryant Park. |
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 | | Event designer Jeffrey Marcus of JMVisuals took Moët & Chandon’s pink tulip-shaped champagne flutes and arranged them along curvy acrylic ledges for a novel wall installation. |
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 | | Marcus created custom furniture, including clear cube tables that contained displays of flutes. |
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