| EVENT REPORT 06.14.06 12:00 AM |
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| Gala Mixes Little Italy Look With Big Italy Flavor |
| The nonprofit's biggest annual fund-raiser had chefs imported from Europe cooking amid design touches from downtown. |
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| Formaggio di fossa, a 30-year-old cave-aged cheese, was one of the many special ingredients requested for a tasting dish at this year's Citymeals-on-Wheels Chefs Tribute to James Beard benefit, which draws hundreds of gourmands and restaurant industry pros to Rockefeller Center each June. And when Citymeals director of special events Heather Gere and her staff weren't tracking ingredients like Tuscan olive oil and Neopolitan salami, they were arranging hotel accommodations, finding specialized cookware such as truffle shavers, and explaining the unheard-of-in-Italy concept of a tasting event to the nine chefs chosen to cook at this year's benefit by the honoree, Restaurant Associates C.E.O. Nick Valenti. |
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PHOTO GALLERY |
 | | The Rockwell Group lined the tent's ceiling with Italian flags, giving the space a Little Italy-like atmosphere. |
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 | | Black and white stills from old Italian films hung from the bar. |
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 | | The Rockwell Group's street sign-inspired signage provided the chef's name, the restaurant name, and the name of the dish. |
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 | | A cute tabletop touch: loaves of bread served as signage stands in the seating area. |
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 | | Bentley Meeker filled the tented area with blue light as night fell. The lighting equipment and design was the same used for the Tony awards gala in the same space the previous night. |
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 | | The Rockwell Group's overall graphics for the event included signage inspired by vintage Italian travel posters—the same graphic theme as the event's invitation. |
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 | | The invitation came in an air-mail-like envelope with a wax bag filled with five different postcards enclosed. |
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"We had to explain a few times that they weren't cooking sit-down meals for 800 guests all by themselves," Gere said. (Citymeals special events associate—a fluent Italian speaker—Margherita Pilato helped the staff overcome the language barrier.)
The Rockwell Group's decor scheme could only be described as Italy-meets-Little-Italy, with red-and-white checked tablecloths, bright sunflowers, and three Vespas parked in the reception area from the dealership in SoHo. "It was sort of a New Yorker's take on an Italian street festival theme," Gere said. Noah Bless provided musical entertainment, though the group took a break for a performance by soprano Mary Dunleavy, who serenaded Valenti with "O Mio Babbino Caro."
At the end of the evening, guests walked away with gift bags that contained, among other items, Jenny Craig cheese curls—a low-cal snack that seemed appropriate after sampling gourmet dishes from 35 world-class chef teams and sweets from New York institutions such as Ciao Bella, Fortunato Brothers, and Veniero's. (Mauro Uliassi, chef of the Uliassi Cucina di Mare in the Ancona region of Italy, whose gnocchi in duck sauce required the formaggio di fossa, cooked up one of the most delicious dishes of the evening.)
—Suzanne Ito
Posted 06.14.06
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