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EVENT REPORT   06.28.06 12:00 AM PRINT | SEND TO A FRIEND |
Martha and Fireworks Christen New Cruise Ship
Fireworks, pyrotechnics, confetti, and champagne added splash and flash to the Crown Princess cruise ship's grandiose christening ceremony in Brooklyn.
It took the help of Mother Nature, one domestic diva, two fire marshals, and a team of hundreds of crew members, Coast Guard officers, planners, decorators, and special effects pros to produce the christening ceremony for Princess Cruises' 113,000-ton Crown Princess. Princess Cruises director of public relations Julie Benson worked with Morgan Driscoll and Karolyn Kovarik of Caffeine Media to produce the event, the culmination of a multiday effort to promote the new ship.
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PHOTO GALLERY

American Idol runner-up Katharine McPhee, who emerged from behind a wall of crew members dressed in solid-colored nautical uniforms, kicked off the ceremony with the national anthem. -
American Idol runner-up Katharine McPhee, who emerged from behind a wall of crew members dressed in solid-colored nautical uniforms, kicked off the ceremony with the national anthem.
Martha Stewart, the ship's designated "godmother," officially christened the ship after winding a crank that released a bottle of champagne, which shattered on the boat's side and onto a blue carpet below. -
Martha Stewart, the ship's designated "godmother," officially christened the ship after winding a crank that released a bottle of champagne, which shattered on the boat's side and onto a blue carpet below.
The day before the christening, Princess promoted its "Bee at Sea" spelling contest program with a spelling showdown of nautical terms. Among the competitors were Gavin MacLeod (center) and 2006 Scripps Howard National Spelling Bee champion Katharine "Kerry" Close. Close won. -
The day before the christening, Princess promoted its "Bee at Sea" spelling contest program with a spelling showdown of nautical terms. Among the competitors were Gavin MacLeod (center) and 2006 Scripps Howard National Spelling Bee champion Katharine "Kerry" Close. Close won.
Deputy mayor Dan Doctoroff addressed the crowd of 500 guests from the ship's sun deck. -
Deputy mayor Dan Doctoroff addressed the crowd of 500 guests from the ship's sun deck.
   
Princess Cruises' christening of the Crown Princess
Red Hook Terminal, Brooklyn
Wednesday, 06.14.06, 10 AM to 10:45 AM

Audiovisual Production New City Video & Staging Inc.
Banner Printing Schawk Inc.
Banner Printing One Source Printing & Graphics
Carpet Miller's Skytracker and Premiere Rental Services
Event Production/Design Caffeine Media Inc.
Flowers LMD Floral Events Interiors
PR Redpoint
Pyrotechnics Jauchem & Meeh Inc.
Scenery Installation John Creech Design & Production
Tree Rental Foliage Garden
Video Production Dogmatic Inc.

Because the ship was still under construction during the event's planning phase, a site inspection was impossible. Instead, Driscoll and Caffeine's technical director, Tom Rodeheaver, flew to Florida to take measurements of the Caribbean Princess, the Crown Princess's sister ship, which has a similar size and layout.

The evening before the christening, Kovarik and the crew began readying the Crown Princess for the ceremony while the ship was still at sea. (During the days leading up to the christening, it hosted three "cruises to nowhere"—mini-voyages that travel in a circle from its port, out to sea, and back, to give travel press and travel agents a feel for the smoothness of the ship's movement, as well as a chance to sample the food and accommodations.) The Crown Princess finally docked at Brooklyn's new Red Hook Terminal at 3 AM Wednesday morning, and by 7 AM, the fairly simple decor—blue bunting and blue carpet with some large floral arrangements from LMD Floral—was in place and ready for Princess execs' final inspection before rehearsal.

American Idol runner-up Katharine McPhee emerged from behind a wall of crew members dressed in solid-colored nautical uniforms to kick off the ceremony by singing the national anthem. Gavin MacLeod (aka Captain Stubing from The Love Boat) hosted the 45-minute ceremony, which culminated with the appearance of Martha Stewart, the ship's designated "godmother." Stewart gave a short speech, and then wound a crank to release a bottle of champagne which, in nautical tradition, shattered on the boat's side and onto a blue carpet below. Confetti canons and fireworks blasted off. But the floating location also required special consideration for these elements: Jauchem & Meeh used biodegradable confetti to avoid polluting the river, and the pyrotechnic show proceeded only after getting the go-ahead from fire marshals Neil Criscuolo and John Reilly, who radioed a nearby oil tanker to speed up in order to be well past the regulation distance for the pyrotechnics and fireworks to blast off on time.

Chrissi Mark

Posted 06.28.06

Photos: Courtesy of Princess Cruises

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