| EVENT REPORT 10.11.06 12:00 AM |
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| Eco-Lifestyle Mag Has Green, Leafy Launch |
| Verdant debuted with organic wine, hors d’oeuvres with sustainable ingredients, reclaimed wood furniture, and gift bags filled with green (and growing) products. |
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| Verdant, a new lifestyle magazine covering ecological issues and sustainable products, welcomed more than 250 guests to the sales office for Riverhouse, an environmentally conscious residential development going up in Battery Park City. Large-scale photographs and architectural models of the project provided a backdrop for the event, which was co-hosted by the Sheldrake Organization, Riverhouse’s development company, and appliance brand Bosch. Eileen Ekstract, Cottages & Garden Publishers’ event director, and Doug Brown, Verdant’s national sales manager, worked with Monique Roeder, Sheldrake’s director of marketing, to plan the event. |
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PHOTO GALLERY |
 | | ABC Carpet & Home loaned eco-friendly furniture made from reclaimed wood. |
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 | | Taste Caterers passed hors d'oeuvres made from local and sustainable sources, such as grass-fed Tuscan steak. |
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 | | As part of their gift bags, guests were able to choose from a variety of cute potted herbs, housed in nonbleached pots and biodegradable bags, of course. |
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Guests packed the venue, keeping close tabs on Taste Caterer’s servers, who passed grass-fed sliced steak on grilled ciabatta topped with salsa verde, tea-smoked Montauk scallop with tangerine salad in wonton bowls, and farm-stand Japanese eggplant crisp with cherry tomatoes and fresh mozzarella. Other guests perched on ABC Carpet & Home’s reclaimed wood benches and stools or sipped Yarden Odem Organic Vineyards’ chardonnay and green tea-flavored martinis to keep cool during the unseasonably warm evening. (Between the 80-degree heat and the premiere issue’s multiple mentions of Al Gore’s documentary, An Inconvenient Truth, global warming was an all-too-fitting topic of conversation.)
Guests walked away with gift bags filled with a hard-bound preview edition of the magazine, along with eco-friendly products such as Green & Black’s organic chocolate, John Paul Mitchell’s Tea Tree Care shampoo and conditioner, Kneipp herbal bath tablets, and Sparitual vegan nail polish. However, the biggest crowd pleaser was the assortment of herb plants donated by upscale kitchen appliance brand Gaggenau; the leafy tops of a variety of fresh aromatic herbs peeked out from biodegradable bags, allowing guests to poke around from bag to bag until they found their ideal plant.
—Sara Neuffer
Posted 10.11.06
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