| COAST TO COAST 03.14.07 12:00 AM |
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| Veuve Hits Both Coasts With Loveseat Party |
| The champagne house showcased its new Karim Rashid-designed chair with pink events in New York and Los Angeles in the same week. |
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To mark the debut of its limited-edition chair—a loveseat designed in partnership with Karim Rashid—Veuve Clicquot hosted two cocktail parties, one in New York on March 6 and the other in Los Angeles two days later. Modeled after an 18th-century armchair, the furniture piece is a six-foot-long, four-foot-high pink plexiglass structure (with its own removal ice bucket) made in Italy. Veuve senior brand manager Sapna Santos-Canet worked with Casper Sue Yaqoub of the Susan Magrino Agency for the event on the East Coast, and Veuve’s west region director, Thomas Boulec, oversaw the affair in Los Angeles with pH Factor Event Design’s Pamela Haber.
—Alesandra Dubin & Anna Sekula |
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PHOTO GALLERY |
 | The Los Angeles event took place on the terrace of the W hotel in Westwood, with silk cherry blossoms lining the perimeter and, appropriately, Veuve Clicquot rosé flowing at the bar. (There was brut, too, but bartenders pushed the pink stuff.)
Photo: BizBash |
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 | Inside the penthouse of west Chelsea’s Milk Studios, the New York cocktail party featured two podiums with curved walls displaying the chair on oval, saffron-colored carpets.
Photo: Chance Yeh/Patrick McMullan |
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 | In Los Angeles a pink-suit-clad Rashid mingled amid the generally pink decor.
Photo: Claire Barrett Photography |
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