| EVENT REPORT 03.14.07 12:00 AM |
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| Namesake Premiere Event Does Triple Duty |
| Following a screening of Mira Nair’s new movie, a party promoted the film and raised funds for two charities. |
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| It wasn’t a lavish Indian wedding, but the interior of the Stephen Weiss Studios looked like one for the benefit that followed the premiere of director Mira Nair’s film The Namesake on Tuesday, March 6. Hosted by Nair and her friend Donna Karan, the event raised money for the Iyengar Yoga Association of Greater New York, a yoga center based on the teachings of B.K.S. Iyengar, and Maisha, a training program for East African and South Asian filmmakers that Nair founded in 2004. As a result, still and video images representing The Namesake, Iyengar Yoga, and Maisha surrounded guests as part of the India-inspired decor. |
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PHOTO GALLERY |
 | | Surrounded by delicate chiffon and silk fabrics and plush pillows, large projections of stills from The Namesake and director Mira Nair decorated three walls. |
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 | | ABC Carpet and Home donated statues of the Hindu elephant god Ganesh and SC3 Group’s staff strung together flowers to set the scene. |
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 | | JKLD created lighting projections for the floor and walls, and the SC3 Group imported authentic, ornate tables from Morocco and India for the event. |
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 | | Guests noshed on an Indian-inspired menu of curries, masala-spiced delicacies, and papadam; in keeping with the event’s decor, servers wore kurtas. |
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 | | A yoga video from the Iyengar Yoga Association of Greater New York, best visible from the studio’s balcony, represented the group at the event, while a separate video about Nair’s program Maisha played in a side room. |
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 | | SC3 Group ordered approximately 7,000 flowers for the event, and displayed bowls of rose petals throughout the space. |
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