| EVENT REPORT 07.11.07 2:51 PM |
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| Avon combined high fashion and the color of a matador's cape to launch the new Christian Lacroix fragrance. |
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Avon and its new partner, Christian Lacroix, put beauty editors on the catwalk for the American launch of Rouge, the pair's new fragrance for women. The idea was to bring the world of Parisian haute couture to West 18th Street.
“Couture is something very new to Avon,” said Avon PR manager Regina Dinisio, who planned the event, “so we wanted to do something very sophisticated, very dark.” Planners set up the event at Lux Studios so that guests entered the party from the backstage area of a fashion show and were then escorted by models down a runway onto the strictly red-and-black floor. |
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PHOTO GALLERY |
 | Two models (the woman clad in a Lacroix dress) escorted guests from the backstage check-in down the runway to the party on the floor.
Photo: Andre Maier Photography |
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 | Twenty bottles of Rouge perfume replaced lightbulbs in the sockets of the room's focal Murano glass chandelier.
Photo: Andre Maier Photography |
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 | Red curtains draped every wall and parted only at the runway's entrance.
Photo: Andre Maier Photography |
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 | All of the drinks served at the bar were red or clear, to match the design motif.
Photo: Andre Maier Photography |
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Lacroix credits the design of the Rouge bottle to a bullfighter’s cape that was given to him, and that influence extended to Avon and EventStyle in their execution of the launch. Walls were covered in matador red with black accents, and the room itself was small, like a perfume bottle. Vials of Rouge were even used in lieu of lightbulbs in the room’s central chandelier.
Though Lacroix couldn’t be there himself, he taped a video message for the crowd, and highlights of his recent runway show ran on a loop on flat-screen televisions that were in all corners of the room and embedded in cocktail tables.
A soundtrack of Serge Gainsbourg played while the 110 guests lounged on red ottomans and nibbled miniature risotto cakes and bite-sized brownies. Pomegranate martinis—with color and scent resembling the perfume—were the night’s drink.
—Michael O'Connell
RELATED TOPICS
Avon, Christian Lacroix
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