| EVENT REPORT 09.24.07 10:59 AM |
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| Self Styled |
| All eyes were on the flamboyant attendee attire and the gallery of photos at New York's Look Book party. |
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The Look Book pages of New York magazine came to life Thursday night. Some 300 fashion-loving types gathered on Bergdorf Goodman's fifth floor for a party celebrating Look Book: A Gallery of Street Fashion, a compilation of photos and interviews from the magazine's regular Look Book feature, which shows stylish New Yorkers found pounding the pavement.
The invitation's call for “street style” attire roused the creative side in many. Fifty of those pictured in the magazine's pages attended (some in the attire they were photographed in), and others joined in on the fun, donning fedoras, greased-back pompadours, metallic suits, teased Afros, vintage denim, and gobs of jewelry.
“The event took its inspiration from the street chic you find in [Look Book], from street-food-esque canapés—mini pretzels and gyros—to the ‘street style’ dress code,” said New York Media communications manager Lauren Starke. |
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PHOTO GALLERY |
 | New York Media senior special events manager Keely Schmidt created a floor-to-ceiling montage of the many Look Book subjects.
Photo: BizBash |
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 | Blown-up photos and quotes from Look Book subjects covered white columns and mirrors on the floor.
Photo: BizBash |
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 | A proud Look Book veteran picked his photo from the lineup.
Photo: BizBash |
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 | Not surprisingly, the fashion-friendly crowd took their looks seriously.
Photo: BizBash |
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 | Passed hors d'oeuvres included mini burgers, falafels, and black-and-white cookies.
Photo: BizBash |
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 | A Look Book image and quote took over a Bergdorf mirror.
Photo: BizBash |
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 | According to communications manager Lauren Starke, the posterlike invitation was designed to show off as many "Look Bookers" as possible.
Photo: BizBash |
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 | The Look Book subjects drew media attention.
Photo: BizBash |
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 | Three bar stations served up white wine and beer.
Photo: BizBash |
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 | Many Look Book subjects attended the party in the clothes they had been photographed in.
Photo: BizBash |
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Look Book images pervaded the venue, with a floor-to-ceiling photo compilation (which looked similar to the poster-size invitation) dominating one side of the room. Single blown-up images and quotes on pillars and mirrors also dotted the space.
Speaking of the space, why Bergdorf? “The quintessentially New York fashion in the book reminded us a lot of the groovier designs Bergdorf Goodman carries,” Starke said. (A nice sentiment, that, but the decision also may have had something to do with the fact that the fancy fashion mecca is an advertiser.)
Planned by New York Media senior special events manager Keely Schmidt and Bergdorf director of special events Casey Rodgers, the event had a full-frontal fashion feel to it. When guests weren’t gawking over one another’s attire (and believe this reporter, there was plenty to gawk at), they perused the fashion racks, trying on Theory’s fall collection, ogling actress Sienna Miller’s new line, and asking if they could bring their wine down one flight to the Louboutin offerings.
—Courtney Thompson
RELATED TOPICS
New York Magazine, Bergdorf Goodman
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