| EVENT REPORT 10.11.07 12:55 PM |
PRINT | SEND TO A FRIEND |
|
| Local Color |
Bright colors and simple graphics illuminated the minimalist setting of a private dinner held during this year's New Yorker Festival.
|
|
On the first night of The New Yorker's annual New Yorker Festival last weekend, the magazine entertained advertisers and sponsors at a private dinner for 130 in the Metropolitan Pavilion hosted by publisher Louis Cona. Awash in soft hues of bold colors (some yellows and oranges) and furnished with transparent chairs and tabletops, the affair made a strong visual statement with the combination of a no-frills design and vivid visuals. The New Yorker's special events director, Melissa Meyer, worked with EventQuest to produce the dinner.
The most striking component was a projection, a colorful backdrop that covered an entire wall. Created in-house at EventQuest, the graphics (which included drawings of a dinosaur, a guitar, and a dressmaker's dummy) represented the festival's diverse content, from the talks and musical performances to panels on topics like costume design. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Along one wall, the bright orange glow brought attention to the projected graphics.
Photo: Digital Diva |
|
|
 | The colors and clean lines of the tabletop settings echoed the minimalistic look of the space.
Photo: Digital Diva |
|
|
|
|
|
More pops of color showed up in the bases of the tables (essentially illuminated cubes topped with squares of glass), in the tinted stemware, and in the fabric of the napkins. Short and simple arrangements of tulips, roses, and calla lilies in pales shades of amber and pink sat atop the tables, lending a softer feel to the room.
To develop the night's menu, the magazine turned to Laurent Tourondel, the chef behind the rapidly expanding chain of modern American eateries including BLT Steak and BLT Market. Taste worked with Tourondel to execute the fare for cocktails and dinner, which included ginger lobster rolls with a soy lime dressing, hamachi ceviche, peppercorn-crusted Kobe beef, and peanut butter chocolate mousse.
—Anna Sekula
RELATED TOPICS
The New Yorker
MORE EVENT REPORT STORIES
City Marine Corps Recreates Traditional Dinner With 1920s Menu and Fund-Raising Fines
Interactive Circus Performers Lighten Mood at Cancer Fund-Raiser
HSBC Replicates Wimbledon—Grass Court and All—Stateside for Tennis Promotion
Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
Gen Art Reaches $100,000 Fund-Raising Benchmark With Alumni Support
MORE STORIES ABOUT THE NEW YORKER
In The News: Morbid Stunt Spooks London Locals, Top Model Fails to File Proper Permits
New York's Top Media Events 2009
Media Outlets See Obstacles to Hosting Inauguration Events
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Rubin Museum of Art (RMA)
RMA is a 70,000-square-foot Chelsea jewel housing a world-class collection of Himalayan art. A spiral lobby features a luminous copper ‛Cloud Wall“ by Milton Glaser with a dramatic and elegant French limestone spiral staircase co-designed by Andrйe Puttman. More >>
EMAIL THIS RESOURCE |
|
Ron Wendt Design
Ron Wendt Design creates environments for events from dinner parties and product launches to society galas. Ron Wendt and Philip MacGregor count such luminous names as Cartier, Chanel, Tiffany & Co., Bulgari, and Swarovski as their touchstone clientele, as well as unparalleled watchmaker Patek Philippe. More >>
EMAIL THIS RESOURCE |
|
Meyerson Associates Inc.
The security services team of Meyerson Associates keeps a watchful eye over everything from fire-code compliance to pickpockets to party crashers at New York’s premier industry events. For over 12 years, their team of law enforcement and security professionals have maintained order and ensured successful functions for a range of fashion, entertainment and corporate clients. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
