| EVENT REPORT 10.17.07 1:59 PM |
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| Shop Till You Drop |
| For its second retail bazaar, Domino created a whimsical take on an old-fashioned general store. |
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Shelter shopping magazine Domino is designed to make it simple for readers to purchase the products featured in its pages. But even-more-instant gratification was the theme at the second annual Domino Bazaar this past weekend. Modeled after an upscale flea market, the consumer shopping event offered a selection of products featured in the magazine or sold by sponsors, all available for purchase at a special price. For a $20 admission fee, attendees also got a tote and a one-year subscription to the magazine.
The magazine’s creative services director, Dana DeVito, oversaw the event, and David Stark produced it. This year’s bazaar was held at Skylight (which, at 18,000 square feet, is nearly double the size of the 10,000-square-foot Altman Building, last year’s venue) and was increased to four days from two. The larger venue allowed the magazine to accommodate additional sponsors, vendors, and attendees—6,000 in total.
The magazine also increased the number of free classes—on topics like decorating and beauty tips—and created a consultation area where attendees could meet with interior designers one-on-one. Additional sponsors, such as Paul Mitchell, set up a beauty bar offering free blowouts. |
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PHOTO GALLERY |
 | The old-fashioned general-store concept was redone in a modern, Domino-inspired palette.
Photo: Alison Whittington for BizBash |
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 | Vignettes, including a mock bathroom, showcased the sponsors and wares for sale.
Photo: Alison Whittington for BizBash |
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 | The home office area featured an inspiration board, which the magazine encourages to help spark creativity.
Photo: Alison Whittington for BizBash |
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 | The $20 ticket price got attendees a discount on the items for sale, as well as a subscription to the magazine and a tote.
Photo: Alison Whittington for BizBash |
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 | Grey Goose sponsored the cocktail bar.
Photo: Alison Whittington for BizBash |
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 | The Kenmore-sponsored kitchen was fully functional and hosted classes throughout the four-day event.
Photo: Alison Whittington for BizBash |
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In an attempt to bring the magazine to life—that standby concept for magazine events—Stark set up a series of “inspirational vignettes” amid the retailers' tablewares, textiles, detergents, and other products, to show the types of rooms where the products could be used, all in the soft, contrasting hues familiar to readers of the magazine. "Domino readers are very sophisticated; they can get anything they want, so there was a need to make the space feel like more of a fantasy,” Stark said.
The weekend kicked off Thursday night with a private preview party that doubled as a benefit for ACRIA. In a kitchen set up and sponsored by Kenmore, guests gathered at a light cheese and fruit buffet, while roaming guests were served salmon tartare, risotto bites, and sweet corn madeleines, among other items, from Match Catering & Events.
Correction: The original version of this story listed incorrect square-footage sizes for Skylight and the Altman Building.
—Mica Campbell
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