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EVENT REPORT   11.20.07 4:05 PM PRINT | SEND TO A FRIEND |
Sweet Sensation
Hordes of guests packed the Waterfront for a dessert party that served as a prelude to next year's Food Network New York City Wine & Food Festival.
Fifteen hundred guests descended upon the Waterfront last Friday for a whole lot of sugary goodness. To mark the coming debut of the New York City Wine & Food Festival (to be held next fall), a massive dessert party dubbed "Sweet" lured members of the public who paid $200 a ticket to sample desserts from some of the city's top restaurants (Jean-Georges, Per Se, Bouchon Bakery, Le Bernardin, WD-50, and A Voce among them) and an array of wines from producers like Ste. Michelle, Mionetto, Francis Ford Coppola, and Lorraine Bracco.
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PHOTO GALLERY

The Food Network placed mobiles over its cocktail areas. - Photo: BizBash
The Food Network placed mobiles over its cocktail areas.
Photo: BizBash
Guests posed with models dressed as Ferrero Rocher chocolates (and sat upon a chocolate-truffle-like bean bag), then received photos to take away. - Photo: BizBash
Guests posed with models dressed as Ferrero Rocher chocolates (and sat upon a chocolate-truffle-like bean bag), then received photos to take away.
Photo: BizBash
Candies filled tabletops in a Food Network lounge-dining section. (Other tables had lazy Susans for easy dessert sharing.) -
Candies filled tabletops in a Food Network lounge-dining section. (Other tables had lazy Susans for easy dessert sharing.)
The Target lounge featured DJ Scott Melker, who spun a variety of music, with a good dose of '80s tunes. - Photo: BizBash
The Target lounge featured DJ Scott Melker, who spun a variety of music, with a good dose of '80s tunes.
Photo: BizBash
Tuscan olive-oil cake from Pichet Ong's P*ong was served with a scoop of soft chocolate-hazelnut ganache, Concord grape jam, and a dash of salt and pepper. - Photo: BizBash
Tuscan olive-oil cake from Pichet Ong's P*ong was served with a scoop of soft chocolate-hazelnut ganache, Concord grape jam, and a dash of salt and pepper.
Photo: BizBash
Some of the Food Network's mobiles were filled with candies. - Photo: BizBash
Some of the Food Network's mobiles were filled with candies.
Photo: BizBash
Food Network New York City Wine & Food Festival's Sweet

Catering Hudson Yards Catering
Design Eventsful Inc.
DJ Scott Melker
Lighting Bentley Meeker Lighting & Staging
PR KB Network News
Production Karlitz & Company Inc.
Security Strategic Security Corp.
Tenting Stamford Tent & Event Services

The New York festival is an offshoot of the South Beach Wine & Food Festival, and Lee Schrager, the director of that four-day fest (and events director for Southern Wine & Spirits distribution company), oversaw the party and turned to Karlitz & Company to produce the event. Karlitz's Caryl Chinn, vice president of culinary marketing, and Kate Archer, events director of culinary marketing, produced the project. The company is also producing the New York festival next year. Lauren Muller, the publicist and event planner for the Food Network, also had a hand in the event, ensuring the television brand was well represented. (It had dedicated cocktail areas where guests could pause to feast on the dessert tastings and have drinks.)

Sponsored by Ferrero Rocher and Food & Wine magazine, the party drew a crowd including Food Network personalities Giada De Laurentiis, Rachael Ray, and Michael Chiarello.

  —Mark Mavrigian
RELATED TOPICS Food Network, Food & Wine Magazine, Ferrero Rocher, Target, Southern Wine & Spirits, Share Our Strength, Food Bank of New York

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300 New York
Fully renovated, 300 New York features 40 state-of-the-art bowling lanes—including eight private lanes in Club 300—and 50,000 square feet of entertainment and meeting space. Also available is the Loft, an elevated, full-service private bar and lounge with panoramic views of the center. More >>

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BML Blackbird
For over 30 years, BML Stage Lighting Inc., BML Productions Inc., and now the new partnership BML-Blackbird Theatrical Services have provided a broad array of services to the entertainment and event industries. They provide theatrical lighting systems and equipment, as well as staging, audio, and production services for sale, rental, or as part of a comprehensive on-site production including delivery, installation, operation, and removal. More >>

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Celestial Events is a single destination resource for traditional and cutting-edge entertainment. Specializing in unique, one-of-a-kind acts and top-of-the-line party services, they can create the entire event or take your ideas and make them happen. More >>

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