| EVENT REPORT 12.20.07 3:28 PM |
PRINT | SEND TO A FRIEND |
|
| Tree Huggers |
| In honor of being named one of I.D. magazine's best products of 2007, New Balance gave guests a sneak peek at its NB Inside Collection. |
|
New Balance celebrated a few things all at once in SoHo on Tuesday—its new NB Inside Collection designed by DDC Lab, the fact that I.D. magazine named the line as one of the best designs of 2007, and, well, Christmas. Held in the Grant Gallery on Mercer (next to DDC's lab), the event was all about the shoes. Housed in clear Lucite cubes suspended from the ceiling, the footwear hung above wooden pedestals that DDC fashioned from beams. Blueish lights were embedded in the pedestals, illuminating the shoes in what was otherwise a dark space.
"We wanted to mix natural with super technology, high-tech with low-tech, and we didn't want the shoes to be sitting stagnantly," said DDC designer Savania Davies-Keiller, who created the women's footwear line with her creative partner Roberto Crivello. The clear wires holding the cubes allowed the shoes to be twisted and turned, giving the event's 400 guests a chance to view the kicks from all angles. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | DDC Lab created the pedestals, which they fashioned from salvaged wooden beams. Each pedestal had a blueish light that uplit the sneakers.
Photo: BizBash |
|
|
 | A poster of the I.D. cover featuring the NB Inside Collection hung near the party entrance.
Photo: BizBash |
|
|
 | The sneaker cubes hung from the ceiling over the wooden pedestals.
Photo: BizBash |
|
|
 | Adding a festive touch to the display, spruce twigs accented the sneakers.
Photo: BizBash |
|
|
|
|
|
|
Known for fusing fashion and technology, the DDC designers were involved in every step of the event planning, as they wanted their vision for the line translated into the look of the evening. Criterium Event Inc.'s Joe Maruca, a Boston-based event marketing and promotions strategist, helped with decor and layout.
Beyond the shoes (which had spruce sprigs peeping out of them), the night bore a festive holiday feel, complete with a twinkling Christmas tree. Red Bull signed on to supply cocktails and champagne, as well as DJ Matt Creed, and Gourmet Garage supplied appetizers.
NB Inside won't be available until August 2008, and the brand will likely host an official launch party in March.
—Courtney Thompson
RELATED TOPICS
New Balance, DDC Lab, ID Magazine
MORE EVENT REPORT STORIES
Gap, Banana Republic, American Eagle Open Stores With Musical Performances
Chicago Chefs Prepare Apple-Cider Bubbles, Whipped Salt Cod for Food & Wine Entertaining Showcase
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Nintendo Launches New Mario Game With Look Back at Franchise History
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Prospect Park Zoo
The very best of Brooklyn’s wildlife! Your guests will enjoy every piece of this unique zoo experience, designed to bring the animals up close and personal. More >>
EMAIL THIS RESOURCE |
|
Food for Thought Catered Events
A full-service caterer in the heart of Chelsea, New York, and Tenafly, New Jersey, Food For Thought specializes in all aspects of catering and event planning. It accommodates everything from corporate to social clientele, weddings and bar mitzvahs. More >>
EMAIL THIS RESOURCE |
|
production glue llc
Production glue is a firm of producers and technical directors. Their diversified work in the live entertainment field includes landmark events, sales meetings, award shows, upfronts and upfront parties, live concerts, industrials, press and media events, Broadway and Off-Broadway theater, national theater tours, street festivals and outdoor events, and a wide range of corporate and social celebrations. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
