| EVENT REPORT 11.09.05 |
PRINT | SEND TO A FRIEND |
|
| Sting Performs at British Benefit |
| The singer took the stage at an all-organic, all-night dinner event to support sustainable farming nonprofit the Soil Association. |
|
Onstage at the Metropolitan Pavilion—all done up like a slightly gothic bordello for the occasion—Sting performed for guests at a dinner hosted by his wife, Trudie Styler, to benefit the Soil Association, a British sustainable farming nonprofit. La Dolce Vita produced the dinner party and concert, with C.E.O. Ric Yerbury and director of sales Stewart Bain overseeing the event. La Dolce Vita, a subdivision of the British event firm Elevation Events Group, produces celebrity-attached fund-raising events like this one, with the money from the auction going to the charity and La Dolce Vita collecting the revenue from the ticket sales. (For Sting, tables for 10 cost between $20,000 and $25,000.)
|
|
CONTINUED > |
|
|
The dining room featured massive bouquets of red roses flanking the red-curtained entrance, and candelabra dripping on the tabletops. The Cleaver Company—known for its menus with sustainable ingredients—served a three-course organic meal including a fall vegetable napoleon to start, rib eye steak (or a fall squash entrée for the vegetarians), and a Hudson Valley apple tarte tatin or chocolate devil’s food cake for dessert. Citadelle vodka sponsored the bar, and staffing company Eye5 provided models to serve shots.
It was a long evening, with Sting taking the stage around 11 PM, after dinner and a live auction. And after an hour-long concert, guests moved out of the dining room to a separate area in the Altman Building made to look and feel like a nightclub by Imagine It Events and Entertainment with lounge furniture and lava lamps. The folks from B.E.D. New York brought in bed-style seating. It was into the wee hours—after 3 AM, in fact—before the party finally wrapped up, and guests left with gift bags containing copies of Sting’s autobiography and The Ecologist magazine, Green & Black’s chocolate bars, Pixie Maté teas, and portable USB drives from sponsor EOS.
—Alesandra Dubin
Related Stories
Mary J. Blige Plays Jeweler-Sponsored Concert
Go Ask Alice: Health-Minded Perks
|
|
|
|
|
|
|
|
|
