| NEWS 03.03.06 |
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| Hendrix Finds its Niche at Skybar Oscar Party |
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FROM LOS ANGELESLast night L.A. Confidential magazine hosted its fourth annual pre-Oscar party at the Mondrian hotel's Skybar with the Morgans Hotel Group and Hendrix Electric vodka. (The mag's parent company, Niche Media, has partnered with the brand new vodka for recent events, including the liquor's launch party and a New Year's Eve bash in Aspen.) Eye5 provided a team of models to check in guests and distribute gift bags. Rogers & Cowan handled PR for the event, which was billed as a celebration in honor of March/April cover subject—and Best Actor favorite—Philip Seymour Hoffman.
Posted 03.03.06
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