Inspired by the summer of 1969, when the first Gap store opened, A Squared Group transformed the mobile shop—called the “Rock Color Bus”—with colorful retro graphics, retractable stairs, two changing rooms in the rear, shelving, and a cash register. Accessories, which included baskets and metal tubs for casual apparel, wind chimes, vintage records, beach balls, retro jewelry, and a beaded curtain, completed the look.
The bus first appeared at an event in West Hollywood for Cinco de Mayo, then hit Venice Beach, the Santa Monica Pier, the Pasadena Summerfest, and other public spots before driving to New York for a two-day concert at Jones Beach. For the Manhattan leg of the trip, the bus was parked outside meatpacking district restaurant Vento, and also included a DJ “spin-off” featuring DJs Cassidy, Paul Sevigny, and Ruckus, as well as appearances from Lindsay Lohan, Jamie-Lynn Sigler, Gap model Jessica Stam, the MisShapes, and Lost’s Navin Andrews.
The bus also promoted Gap’s Rock Color summer concerts taking place in July through to September in Chicago, Los Angeles, New York, and San Francisco.
—Anna Sekula
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