The team transformed the lower level of Sky Studios into an interactive lounge, where members of Frag Dolls—a group of female gamers who promote the presence of women in the video game industry—demonstrated the new headsets at gaming stations. Robert Olding's large-scale photos of the company's headsets resting on nude models (think more art-house, less Penthouse) hung between the flowing curtains. Props for Today's glowing white cube listening stations lined one side of the room, and Drape Kings' long curtains darkened the otherwise sun-filled space to create a soothing environment that contrasted the tech-heavy displays. The lighting gradually changed between pink, blue, purple, and green as media professionals chatted with Plantronics reps and nibbled on Taste Caterers' hearty hors d'oeuvres.
Darrin Caddes, Plantronics' vice president of corporate design, gave a multimedia presentation upstairs in the small glass-encased (and un-air-conditioned) screening room. The presentation culminated with well-oiled Amazon-type models, wearing Bluetooth headsets and skimpy dresses, descending down the center staircase and posing robotically for the assembled editors. Though temperatures were rising by the minute, the mostly male audience seemed more than happy to stay a few extra moments to take a few close-range photographs of the models—and, perhaps incidentally, the products.
—Sara Neuffer
Posted 08.02.06
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