Hyatt Launches Program With Health-Conscious Promo
The hotel chain marketed its new 24-hour gyms with an exercise competition for real business travelers.
To announce the launch of the Hyatt Hotels & Resorts’ “StayFit@Hyatt 24/7”—the gyms in their North American and Caribbean properties will be available 24-hours-a-day, seven-days-a-week—the company brought Beverly Hills-based personal trainer Gunnar Peterson to the South Street Seaport to host a one-day promotion. Inside a pop-up gym, four teams of business travelers competed in an obstacle course.
The Hyatt Hotels & Resorts’ pop-up promotion was a colorful obstacle course competition under a tent at the South Street Seaport.
Each of the course’s six stations presented a challenge that a business traveler encounters, such as lifting a heavy carry-on bag into the overhead storage bins and using the stairs when the elevator is broken. Two trainers acted as the contest’s referees, while a DJ pumped out up-tempo music to keep the event moving.
The winning team received a $1,000 Hyatt gift card and each of the participants won a set of Samsonite travel bags. Staffers also handed out branded sports bottles and luggage tags to the curious tourists and passersby. Mark Testa of Mark Stephen Enterprises worked with Hyatt public relations director Lauren Cohen to design and produce the event.
