| EVENT REPORT 02.05.07 |
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| Miss Sixty Show Puts City on View |
| A Tony-award-winning set designer made an empty office space into a modern setting with minimal decor, drawing all eyes to the spectacular cityscape outside. |
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Starting off February’s Fashion Week (albeit beyond the tents at Bryant Park) was Miss Sixty, the Italian label that made an impact in September as the first fashion show to use the Guggenheim’s spiral ramps. This year the brand took over an unoccupied floor in downtown office building 7 World Trade Center—again becoming the first to use the venue for a runway show. (In September, Calvin Klein used a floor in the same building for its after-party.) To avoid distracting guests from the 360-degree view of the city, Scott Pask, the set designer behind Broadway shows such as The Pillowman and Sweet Charity, kept the decor simple for his first fashion show, using key pieces and minimal accents to enhance the space. Produced by AO Production for Miss Sixty director of public relations and marketing Emily Liu, the event drew hundreds of guests, including Adrien Brody, Sophie Dahl, and Margherita Missoni.
—Anna Sekula |
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Photos: Dan Lecca (runway floor, Eve), Dimitrios Kambaris for WireImage (runway model)
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RELATED TOPICS
Fashion Week
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