| EVENT REPORT 02.12.07 |
PRINT | SEND TO A FRIEND |
|
| Raw Space Sparkles for Scandinavian Jewelry Launch |
| The event for the new collection from Copenhagen-based Georg Jensen transformed an empty floor of the office tower with gold dust, projected imagery, and a fog screen. |
|
Taking advantage of Fashion Week and the media and other industry folks it brings to town, Danish jewelrymaker Georg Jensen held a launch party for its “Cave” collection at new fashion-biz favorite venue 7 World Trade Center. Taking inspiration from the collection’s name, Georg Jensen international creative director Yann Siliec’s minimalist concept featured European elements and black, white, and gold colors. Siliec worked with U.S. marketing and public relations director Crystal Carlton, event manager for Georg Jensen Denmark Diana Minadeo-Sorensen, and Bobby Taylor of Taylor Creative to execute the design. More than 350 people attended the event, including press from Japan and the United Kingdom.
—Anna Sekula |
|
CONTINUED > |
|
|
|
|
|
|
|
|
|
|
