| EVENT REPORT 03.26.07 |
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| NBA Uses Its Store for Fashion Show |
| The NBA, which recently instituted a dress code to spiff up the image of its players, hosted a fashion show inside its Fifth Avenue store to promote its relationship with a clothing store, a designer, and a men?s fashion magazine. |
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While some players have expressed opposition to the NBA’s dress code, others—including Jared Jeffries of the New York Knicks, the New Jersey Nets’ Antoine Wright, and the Denver Nuggets’ Kenyon Martin, as well as Hall of Fame star Walt “Clyde” Frazier—showed their support by modeling at the league’s fashion show on March 21. Organized by the NBA and men’s clothing chain Rochester Stores (a division of Casual Male Group) and sponsored by GQ, the show was held inside the NBA Store, on a runway built in the lower level’s half-court space. Before the more than 600 guests and 70 members of the press (including reporters from sports, fashion, and entertainment outlets) arrived, Jono Productions and the marketing and events team from the NBA Store spent about four hours preparing the retail space for the event, clearing out merchandise and enclosing backstage and storage areas with screens and drapes.
—Anna Sekula |
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Posted 03.26.07
Photos: Jennifer Pottheiser/NBAE Photos (runway), BizBash (all others)
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