| EVENT REPORT 03.30.07 |
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| Bubbly Brand Entertains With Live Models |
| To engage guests at the U.S. launch of House of Ruinart’s new vintage, the French Champagne house staged a presentation of art, fashion, and music that mixed contemporary and classic elements. |
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First unveiled in Paris last September at the stock exchange, the 1996 vintage Dom Ruinart Blanc de Blanc and Rosé launched in the U.S. at the Museum of the City of New York on March 26, with a soiree designed to entertain with more than just free bubbly. Consultant Susan Shin of Shin Advisors, Dom Ruinart brand manager Stephanie Chassing, and XA, the Experiential Agency collaborated to ensure that the cocktail and dinner party spoke to the brand’s heritage (House of Ruinart is one of the world’s oldest Champagne houses) without being dull. Their solution? A fashion tableau styled by Tracy Stern, owner of SalonTea (and the designer responsible for the Hitchcock-inspired table at Diffa’s Dining by Design benefit). Revelers—an intimate guest list of social types including Fabiola Beracasa, Tinsley and Topper Mortimer, Douglas Hannant, and Matthew Modine—joined models wearing 17th-century-style clothing in the tableau, interacting with them and posing for photographs. “We really wanted an element of interaction with the New York event. The tableau creates art within art, and the guests are essentially participating within a painting,” Shin said.
—Alison Stuart |
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Posted 03.30.07
Photos: Neil Rasmus/Patrick McMullan (tableau, bottles, dinner, cellist), BizBash (all others)
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