| EVENT REPORT 05.01.07 |
PRINT | SEND TO A FRIEND |
|
| Traveler Showcases the New in Fresh Venue |
| For its annual Hot List event, Condé Nast Traveler filled the events space at the brand new Bowery Hotel with sponsored, location-themed interactive lounges. |
|
| It makes sense that Condé Nast Traveler’s Hot List party is always held in a much-hyped, barely open venue—after all, the annual Hot List issue celebrates the year’s best new hotels and resorts. Armed with a 900-strong guest list that included Terrence Howard, Adam Brody, Julianne Moore, Claire Danes, and Ron Livingston, the magazine’s special events director, Lindsey Hicky, selected the Bowery Hotel for its new-kid-on-the-block cachet as well as its capacity. “I scour the city every year starting as early as December—you should see all the files in my office,” Hicky says. “But not every venue can handle the crowds and the build-out that this event requires.” |
|
CONTINUED > |
|
|
Assisted by Delaney T. Bagwell, Hicky designed multiple lounges in the hotel’s second-floor event space for the April 19 party, including a lounge for Cunard filled with teak steamer chairs, vintage travel trunks, and models (from Andy King Events) dressed as bellhops and tuxedoed waiters. “It’s really great to be in a space that allows us to be creative with the sponsor areas,” Hicky says. “With the Bowery Hotel, we had something close to a blank slate, which you never get with a venue that already has really prominent Asian decor [like last year’s venue, Buddha-Bar].”
Lounges referenced brands in discreet and clever ways; the Land Rover lounge was filled with leather club chairs and avoided oversized signage, but had a miniature Land Rover model propped on a wheatgrass centerpiece (the car company also provided celebrity shuttling for the event).
—Sara Neuffer
Posted 05.01.07
Photos: BizBash
|
|
|
|
|
|
|
|
|
