| MY FAVORITE VENDORS 05.21.07 5:31 PM |
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| JCPenney's Merianne Roth |
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Merianne Roth is the director of brand marketing and publicity for JCPenney.
Catering: “Shai Tertner of Shiraz NYC absolutely understands what mood you’re trying to evoke, and he ties all the small details that create a great event back to your original theme or purpose. They’re very easy to work with and intuitive about your business—what more could you ask for?”
PR: “Our apparel and accessories publicity firm, M Booth & Associates, is one of the most professional PR firms in the business, and they provide exactly what a big business like JCPenney needs on a day-to-day basis—great account service, creative thinking, fashion and business contacts, and the resources to get everything handled the way I’d do it myself. Mary Loving of Loving & Company and her team handle publicity for our home business. They’re a small, hard-working team that really pushes to make things happen for us.”
Event Management: “Loving and M Booth actually contracted EventQuest to produce our 15,000-square-foot popup store in Times Square [in March], and they did a great job for us there. I was on maternity leave at the time, and was so glad to have a strong event company supporting the team back at JCPenney.”
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