After Jamaica’s
successful sponsorship of the event in 2005, the conservancy’s manager of
special events, Jill Pall, reached out to several tourist bureaus in seeking a
partner for 2007’s benefit. Brian A.M. Green, business development manager south and southeast of the Barbados Tourism Authority, cited a variety of reasons why the
event was “a perfect fit” for his organization, including the travel-friendly
crowd, the upcoming Taste of Barbados (the country's evening of tasting similar to a Taste of Summer) in November, and the release of Zagat Survey Best of Barbados (the
first Caribbean guide for the publisher). Additionally, “Barbados
is known as the culinary Mecca of
the Caribbean,” he said.
Restaurants participating this year (all by invitation only,
and donating their time and food) included Tavern on the Green, Blue Water
Grill, the Capital Grille, Asia de Cuba, Crumbs Bakery, Park Avenue Summer, and
Quality Meats. “We try to have the same restaurants come back every year,” Pall said, “and if there’s a hot new restaurant, we try to get them involved as
well.” New features of the event this year included a separate dessert tent and a V.I.P. tent offering dishes from all seven of Jean-Georges Vongerichten's restaurants. (The chef upped his participation from two stations in 2006.)
Amazingly, the event raises only about one percent of the conservancy’s annual budget; this year's benefit brought in $600,000 from 1,000 attendees. “It’s a fund-raiser, certainly, but we also see it
as a friend-raiser,” said Terri Coppersmith, vice president of development and
external affairs for the conservancy. “It’s a good place to be with friends and
get to know each other in a relaxing setting. And it’s a good way to showcase
the park at night.” —Mimi O'Connor
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