OVERVIEW
Darren Andereck moved from a career in finance to a creative path when he became partner of Alice’s Garden. He developed the floral design firm into a full-service event production company before it was acquired by XA in 2004. As president and creative director, Andereck oversees event design for the Experiential Agency, whose clients include the Ritz-Carlton in the Cayman Islands, Condé Nast’s Cookie magazine, and Gen Art.
