OVERVIEW
Since 1999, this full-service production, marketing, and design firm has been conceiving and choreographing events in New York and Los Angeles. Led by director of design and production Ted Skala, the company’s design portfolio includes a Teletubby pop-up store in the West Village and a Harley-Davidson launch for its European line. For a promotion of a cholesterol-reducing yogurt drink, Promise Activ, Skala created a heart-shaped bar and used gobos to project the brand’s legal disclosure on the walls and ceilings.