OVERVIEW
Founded by H. Tony Berger in 2005, Relevent Group designs and executes viral marketing mobile tours and large events across the country for clients such as Heineken, Sports Illustrated, and Audi. In 2008, Relevent conceived and executed the Victoria’s Secret Pink’s Recycle Your Sweats and Intern Search Campus Tours, Kiehl’s Play the Open Road Tour and Online Game, and Havaianas Color War Campus Tour. Relevent also produced Diesel’s 30th anniversary party at Pier 3 in Brooklyn, as well as Victoria’s Secret Pink’s Pinkapalooza, a day of games featuring a concert by Fall Out Boy at the Santa Monica Pier.
