The Michael Alan Group is a nontraditional marketing and event production company that prides itself on providing the most innovative and cost-effective experiential programs for its clients.
With staff and production managers across the country, they can execute the following in any market:
Street teams
Publicity stunts and events
Mobile marketing programs
Experiential marketing campaigns
Product launches
Online programs and partnerships
Contest fulfillment and prizing
CATEGORY OF SERVICES
Decor/Design/Flowers
Entertainment
Event Planning & Marketing/Meeting Planning/PR
Staffing
Trade Show Services
PHOTO GALLERY
Peddling menus in New York for Bon Appétit Photo: The Michael Alan Group
Staking our claim at Comic Con for Comedy Central Photo: The Michael Alan Group
Cashmere goats at Fashion Week for Saks Photo: The Michael Alan Group
50-ton sand castle in Times Square for USA's "Burn Notice" Photo: The Michael Alan Group
City of Hope's "The Underwear Affair" takes over the Third Street Promenade in L.A. Photo: The Michael Alan Group
Live snail races for Nickelodeon's "SpongeBob SquarePants" Photo: The Michael Alan Group
"TripAdvisor's Traveling Movie Tour" at the World Financial Center Photo: The Michael Alan Group
Traveling movie trivia game shows take over bars across the country for IFC Photo: The Michael Alan Group
"Bridezillas" in Times Square for WE tv Photo: The Michael Alan Group
Showgirls pose with New York's Finest to promote Spike TV's "King of Vegas" Photo: The Michael Alan Group
Buzz
Adding never-been-done-before elements to even the most basic concepts ensures that programs are memorable to consumers and noteworthy to the media.
Memorable
Moments
We love guerrilla marketing so much, we wrote the book on it! Check out "Guerrilla Marketing for Dummies" by president/C.E.O. Jonathan Margolis and senior account executive Patrick Garrigan.
Partial
Client List
Bon Appétit
Comedy Central
ION Media Networks
MTV
NBC Universal
Nickelodeon
People magazine
Saks Fifth Avenue
TripAdvisor.com
WE tv
Ratings/Awards
Event Marketer's IT List for four years running
Mark Award for Marketing Excellence
PRO Award finalist
BizBash Event Style finalist
Professional
Affiliations
Judging panels for both PRO Awards and Effies
