New York City - Manhattan Event Report is a news archive for Event Planners on recent past Benefit Galas, Public Promos, Launch Parties, Movie Premieres, Fashion Shows and New Releases by BizBash

New York City - Manhattan Event Report Archive provides Event Planning organizations archive coverage of Party Events, Junkets, PR and Press Releases by BizBash

New York City - Manhattan event planning resource directory

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POP-UPS & PROMOS Progressive Insurance Tries Event Marketing With Star From Its Commercials Target Tempts Window Shoppers With Pedestrian-Friendly Pop-Ups Holiday Pop-Ups: Wired Store Returns, First-Time Efforts From Under Armour, eBay, and Others Mary Kate and Ashley Olsen Launch New J.C. Penney Collection With Mobile Store Old Navy Brings Pop-Up Pumpkin Patch to the Meatpacking District   BENEFIT GALAS Met Luncheon Celebrates Late Eunice Johnson With Bill Clinton and Desirée Rogers Kids Charity Attracts New Donors With Fund-Raising Ping-Pong Competition Natural History Museum Kicks Off Year With Dance Party Series BAM Conjures Overgrown New Orleans for Streetcar Homage   LAUNCH PARTIES Dearfoams Slippers Uses Fireside Chat With Tim Gunn to Herald Relaunch Harley-Davidson Launches New Bike Amid Metal Fences, Custom-Painted Parts Lady Gaga, Bono, and Other Famous Names Headline, Crowd Vevo Launch NYC & Company Highlights Neighborhoods at Launch of Directory and Mobile App Classic Cocktails Drive Entertainment at Absolut Campaign Launch Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview   TV & MOVIE PREMIERES Sherlock Holmes Premiere Recreates Victorian London Wild Things Premiere Plants Trees, Wooden Forts Inside MoMA Bravo Uses Building Facade as Billboard for Launch My Line Debut HBO's Bored to Death Premiere Stages Brooklyn Hipster Look in Manhattan   SPORTS EVENTS Increased Participation From Venue Marks 10th Annual Taste of Tennis DirecTV and ESPN Court Consumers With U.S. Open Promo Adidas Soccer Tournament Gathers DJs, Restaurateurs, and Artists HSBC Replicates Wimbledon—Grass Court and All—Stateside for Tennis Promotion The U.S. Open Is All About Getting Close to Tiger, and the Sponsors Polo Classic Returns With British Royalty and Charity Tie-In     Event Report Archive 02.08.10 5:12 PM Taking Advantage of Super Bowl, Tide Launches New Athlete-Targeted Detergent A guest practicing his serve at Tide's branded tennis court Photo: BizBash FROM MIAMI/SOUTH FLORIDA Leveraging the many sweaty athletes in town over the weekend, Tide launched its new Tide Plus Febreze Freshness Sport laundry detergent with an activity-filled party atop the W South Beach on Friday afternoon. BMF Media Group produced the event, staging four sports activations—a football throw, three-hole putting green, basketball shoot-out, and tennis target practice—each branded with the new detergent's logo on the hotel's rooftop tennis and basketball courts. Brand ambassador Venus Williams hosted the party, and doled out tennis tips to guests. "Venus is the perfect ambassador for Tide plus Febreze Freshness Sport because she and Tide share the belief that being able to keep clothes clean and fresh should never come between you and your style—on or off the court,” said Suzanne Watson, associate marketing director for North America Tide, in a press release. MORE >> RELATED TOPICS Tide, Febreze, Venus Williams, BMF Media 02.08.10 2:31 PM DirecTV Celeb Beach Bowl Attracts 10,000 to Temporary Stadium on the Sand Spike HD players poured Gatorade on coach Mark Sanchez after the team won. Photo: Christopher Polk/Getty Images FROM MIAMI/SOUTH FLORIDA The DirecTV Celebrity Beach Bowl returned to Miami Beach, the location of the inaugural event during the 2006 Super Bowl weekend, on Saturday afternoon. The fourth annual flag football game, which pits celebrities and athletes against each other, attracted more than 10,000 people—nearly 10 times the attendance of its first game and 2,000 more than in Tampa last year. The satellite TV brand reached out to Los Angeles-based Murphy Productions to design a temporary 8,000-seat stadium on Miami Beach between 21st and 22nd Streets to house the game. "Unfortunately we had to turn people away last year, so this year we wanted to be sure to give back to all of our fans by building this massive stadium," said Jon Gieselman, DirecTV's senior vice president of advertising and public relations. MORE >> RELATED TOPICS DirecTV, Jennifer Lopez, Twilight, Spike HD, All-American Rejects, Gatorade, Under Armour, New York Jets 02.08.10 2:20 PM Maxim and Playboy Bring Back Splashy Super Bowl Parties With Models and Sponsors Mermaids in the pool at the Sagamore for Playboy Photo: Tony Brown/Imijination Photography for BizBash FROM MIAMI/SOUTH FLORIDA Two of the most exclusive Super Bowl parties returned to form with highly publicized events on Saturday night, just blocks apart in South Beach. After Playboy cancelled its party in Tampa last year and Maxim scaled back, both brands came back full force. Playboy kicked off at 9 p.m. with 2,000 people flooding into the Sagamore for the invite-only affair. Producer Sale Stojanovic, president of 3B Productions, showcased footage from Playboy parties through the years on flat-screen TVs that lined the main hallway of the hotel, the walls of the private cabanas in the garden, and decorated the stage at the far end of the pool. MORE >> RELATED TOPICS Super Bowl XLIV, Maxim, Playboy, Black Eyed Peas, BSN, Armani Code, Volkswagen, Samsung, Patrón Spirits Company, Mini USA, LMFAO 02.08.10 1:14 PM ESPN the Magazine Doubles Size of Super Bowl Party, Drops Fan Day ESPN's Next party at the Fontainebleau Photo: Tony Brown/Imijination Photography for BizBash FROM MIAMI/SOUTH FLORIDA On Friday night ESPN the Magazine hosted its annual Next Big Weekend party at the Fontainebleau. Nearly 2,800 athletes, celebrities, sponsors, and ESPN executives—nearly twice as many as last year—attended the event, which took place in a 25,000-square-foot pink-lit tent on the property’s back lawn, and spilled into the hotel's bar La Côte and restaurant Blade. Bucking tradition, this year the brand opted to nix its all-day fan experience event, typically held on the Saturday before the Super Bowl. “We came to the conclusion that Miami is a different market than Tampa, and while it worked well there [last year] within the same footprint where we had our Friday night party, it wouldn’t have necessarily had that same success in Miami,” said Alyssa Muenkel, ESPN’s project manager for the event. MORE >> RELATED TOPICS ESPN the Magazine, Samsung, Bridgestone, Absolut, Reebok, Snickers, Bud Light, Ne-Yo, Keri Hilson 02.05.10 3:49 PM Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers Timbaland performing at the Pepsi Super Bowl Fan Jam Thursday night Photo: Mitchell Zachs FROM MIAMI/SOUTH FLORIDA Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The celebrations began on Tuesday with N.B.A. All-Star Alonzo Mourning’s fund-raiser at Lucky Strike Lanes in South Beach and continued with parties hosted by Pepsi, former N.F.L. player Jerry Rice, GQ, and the New Orleans Saints. Here’s a look inside the events and other brand activations from Dockers, Patrón, and Bridgestone. MORE >> RELATED TOPICS Super Bowl XLIV, ESPN The Magazine, Maxim, Playboy Golf, NFL, GQ magazine, New Orleans Saints, City of Miami, DirecTV, DIY Network, Wheat Thins, Alonzo Mourning Charities, Bridgestone, Coors Light, McDonald’s, Dockers, Patrón Spirits Company, Pepsi, Rihanna, Timbaland, Pitbull 02.05.10 1:39 PM Coty Drenches Union Square in Red Light for Beyoncé Fragrance Launch 15 Union Square Photo: Dimitrios Kambouris/WireImage.com The guest list at Tuesday's kickoff for the fragrance Beyoncé Heat was predictably tight. But in the promotional spirit of any good launch, passersby got a whiff of marketing when the venue and surrounding park were washed in red light and fog for six hours. The fragrance is Beyoncé Knowles's first partnership with Coty Inc. The licensee's marketing team decided to create a public spectacle out of the intimate press conference and after-party—held at 15 Union Square, the site of the original Tiffany & Company—by making no secret about what was going on inside. MORE >> RELATED TOPICS Coty, Beyoncé 02.03.10 2:51 PM Dearfoams Slippers Uses Fireside Chat With Tim Gunn to Herald Relaunch Dearfoams' fireside relaunch Photo: Jon Simon/Courtesy of Dearfoams With scores of buyers in town for Accessories Market Week, slipper manufacturer Dearfoams thought it an opportune time to unveil its new marketing direction and relaunch its product. Kicking off the week on Monday night, the R.G. Barry Corporation-owned brand gathered more than 100 buyers and editors from publications like WWD, In Style, Seventeen, and Ebony for an event at Openhouse Gallery that sought to communicate this new message. Using Project Runway star Tim Gunn, the former Parsons design department chair and current chief creative officer of Liz Claiborne, to lure guests, Dearfoams laid out its marketing imagery, products, and even a new signature color in a cozy room outfitted with a working fireplace, various white sectionals and ottomans, and red rugs, pillows, and tulips. MORE >> RELATED TOPICS Dearfoams, R.G. Barry Corporation 02.02.10 1:30 PM Progressive Insurance Tries Event Marketing With Star From Its Commercials Audition booths at Progressive's New York tryouts Photo: BizBash Advertising executives at Progressive didn't intend to create an icon when they aired their first commercial featuring the enthusiastic character Flo in 2008. Now, two years and tens of commercials later, actress Stephanie Courtney's surprising group of fans prompted the insurance company to offer up a walk-on role in one of her ads. The search—which includes online submissions and events in New York, Miami, and Los Angeles—kicked off at Metropolitan Pavilion on Thursday and Friday, when more than 500 hopefuls lined up to audition in front of Flo herself. It also marked Progressive's first stab at event marketing. MORE >> RELATED TOPICS Progressive 02.02.10 11:00 AM Recording Academy Co-Hosts Clive Davis's Pre-Grammy Party Fergie and Slash performed at the pre-Grammy gala. Photo: Kevin Mazur/WireImage.com FROM LOS ANGELES Saturday night marked the Recording Academy’s second year co-hosting Clive Davis’s annual pre-Grammy party at the Beverly Hilton. In its more than 30-year history, the event has grown a reputation as one of Grammy week’s hottest parties, largely due to Davis’s ability to attract big-name guests and performers. This year was no different, with artists like Barbra Streisand and Smokey Robinson attending, and Carrie Underwood and the Black Eyed Peas taking the stage. The academy first approached Davis about jointly producing the event last year, when it selected him as the recipient of its annual President’s Merit award. Bypassing the traditional award ceremony, which usually took place at the Staples Center immediately following the Grammy ceremony, the academy spoke with Davis about the possibility of partnering with him on the pre-Grammy gala and presenting the award there. MORE >> RELATED TOPICS Grammys, Clive Davis, Award Season, Recording Academy 02.01.10 2:50 PM Apollo Targets Younger Audience With Revised Amateur Night The Apollo's revamped amateur night Photo: Courtesy of the Apollo Theater © Shahar Azran After launching a two-year campaign in 2009 to mark its 75th anniversary, the Apollo Theater has rolled out a number of marketing initiatives—from a festival produced in partnership with Carnegie Hall to the retrospective exhibition that will open at the Smithsonian's National Museum of American History in April. All of the efforts are aimed at broadening the historic venue's audience and highlighting its impact on the community. Wednesday saw the return of one of the theater's oldest live shows, amateur night, revamped for a new generation of showgoers. Faced with the complexities of producing a live performance that hinges on audience participation, the Apollo brought in producer Marion J. Caffey, a Broadway writer, director, and choreographer, to introduce new elements. "Amateur night has always been about the connection between the audience and the artist, and about what's next," said Caffey, who is overseeing the weekly competition until its finale in October. "We decided to take a look at the show to find new ways to keep it fresh and exciting for performers and audiences alike." MORE >> RELATED TOPICS Apollo Theater MORE NEWS Search for Suppliers Activities/Experiences Catering/Food Services Decor/Design/Flowers Entertainment Event Planning & Marketing/Meeting Planning/PR Event Production/Audiovisual Services Gifts/Premiums/Awards Industry Resources Invitations/Name Tags Photography/Videography Planning Tools/Software Rentals/Props Security/Fire Services/Insurance Signage/Banners/Printing Special Effects Staffing Trade Show Services Transportation/Parking Services Search for Venues By Type All Types Activity Venues Ballrooms (All Venues) Banquet Halls Bars/Clubs/Lounges Boats/Yachts Casinos Conference Centers, Convention Centers & Auditoriums Entertainment Venues/Performance Spaces Golf Courses/Clubs Hotels Independent Event Spaces Lofts/Photo Studios/Raw Spaces Mansions/Houses Movie Studios/Sound Stages Museums/Cultural Spaces Outdoor Spaces Private Clubs Quick Trips Religious Spaces Resorts Restaurants Retail Venues Spas/Relaxation Places Stadiums/Arenas Terraces/Roofs/Gardens (All Venues) By Neighborhood/Location All Neighborhoods Battery Park City Chelsea Chinatown East Village Financial District/City Hall Flatiron District Gramercy Park Greenwich Village Harlem Hell's Kitchen/Clinton Little Italy Lower East Side Meatpacking District Midtown Midtown East Midtown West/Javits Area Morningside Heights/Columbia University Murray Hill NoHo NoLIta SoHo South Street Seaport Theater District/Times Square TriBeCa Union Square Upper East Side Upper Manhattan Upper West Side West Chelsea West Village Bronx Brooklyn Queens Long Island/Hamptons Westchester Connecticut New Jersey Other Areas Show Only New Venues Search Our Venue Directory RECENTLY VIEWED Stories Kenneth Cole Launch Takes to Sustainable Pre-Fab Home With Organic Bar, Plantable Invitations Charlie Palmer Partners With Bloomingdale's for O.C. 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