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Niche Media Builds Buzz for Michigan Avenue With Celeb-Studded Launch

The debut issue of Niche Media's Chicago-based lifestyle glossy, Michigan Avenue, hit shelves on September 15, and on Saturday, Cindy Crawford will host the mag's official launch party at the James Hotel. According to Michigan Avenue PR and marketing director Kelly Ryan O'Brien, the event is meant “to [let guests feel as if they] are walking off the pages of our magazine,” and living the “luxe life” that the Niche Media brand represents.

The party, complete with red-carpet arrivals and live entertainment from actor Terrance Howard and Destiny's Child singer Michelle Williams, is expected to draw 1,000 guests, among them members of the media and Niche Media-declared “movers and shakers.”


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