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Niche Media Picks Carving Ice and DJ Pesce

Niche Media's Lauren DeWind Photo: Courtesy of Lauren Belda

Niche Media's Lauren DeWind

Photo: Courtesy of Lauren Belda

Lauren DeWind is the West Coast events manager for Niche Media, producing all events and handling marketing initiatives for Los Angeles Confidential magazine. DeWind has recently spearheaded cover parties, a pre-Emmy celebration, and an Oscar party.

Lighting, Rentals, and Production: “Carter Reese and Josh Mele from Vox Entertainment have the dedication, professionalism, originality, and vision to take any event to a whole new level. They always come to the table with innovative and creative ideas to add a lasting impression for attendees.”

Ice Sculpture: “Dan and Dave at Carving Ice are always thinking out of the box when it comes to creating ice sculptures. They are enthusiastic, passionate, and eager when it comes to their work. I am eager to try their 'Aqua Sermo' [a display of cascading illuminated droplets that form a message or logo] at one of our upcoming events. From what I hear, it is an amazing branding mechanism.”

Florists: “My favorite florists in Los Angeles are Empty Vase, House of Petals, and Eric Buterbaugh. Each has a unique artistic direction. Working with them is so easy—I just pick up the phone and call Robin at Eric Buterbaugh or Yvonne at Empty Vase and give them one word that I am trying to capture. From that, they run wild and create arrangements that always exceed my expectations.”

DJs: “I know any time I hire DJ Mi$ter Best that he will surprise me. He is an example of homegrown talent who always has the most cutting-edge tracks and mixes. He keeps guests wondering what he will play next. He impressed guests at our pre-Emmy celebration and Casey Affleck cover party. And Michelle Pesce is by far one of the coolest girls in L.A. She mixes the flavor of hip-hop with rock, funk and '80s pop. At our 2007 Oscar party at the Mondrian, she was at the turntable while Fonzworth Bentley became the surprise M.C. of the night. Johnny Knight can play the right music for any crowd or scene. Whether playing at our Malibu beach house party at the French Connection house or our 2007 pre-Golden Globes party hosted by Penelope Cruz, Johnny can set the perfect tone for any soiree.”

Staffing: “For all staffing needs, Elizabeth Anne Frank and her team at Eye5 Marketing provide upscale, qualified staffing. I am always impressed by the diversity, positive attitude, and charisma of who I hire.”

Transportation: “Bruce Cardenas with CLS is easy to work with, reliable, and top-of-the-line.”

Printing: Design Printing is always dependable and reliable.”


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