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Nissan Goes Blue for Ad Kickoff

September 3, 2002, 12:00 AM EDT

Nissan North America's Shift ad campaign kickoff Eyebeam Atelier Wednesday, 08.21.02, 6:30 PM to 10:30 PM
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Finally someone decided to knock it off with the red-themed events and opt for blue instead (isn't summer in New York warm enough without having to contend with hot-looking decor?). To kick off Nissan's new Shift advertising campaign, TBWA/Chiat/Day brought in Bryan Jacobson of Corporate Events Manhattan to produce a cool-looking, loungey party at Eyebeam Atelier to show off Nissan's new model cars and television commercials.

One side of Eyebeam offered a spacey, futuristic look with a flood of blue lights by Big Wave to match the cool blue Nissan 350Z sports car parked on top of a mirrored floor board. J. Gordon Design provided some white retro modern furniture in this corner for a spacey Jetsons-like feel, and Seasons Distinctive Catering served blue cocktails.

The other end of the room showed Nissan's practical, yet rugged side: The Murano mini-van/SUV hybrid (or the “urban SUV” according to Nissan vice president of marketing Steve Wilhite) and a hazard yellow Xterra SUV were both parked on this end of the room. For an industrial-chic look, rubber mats fashioned to look like corrugated steel topped the cocktail tables, and stacked car tires served as the bases for some tables.

After a short introduction to the crowd of journalists, Wilhite and TBWA/Chiat/Day's Rob Schwartz showed off the new commercials, which employ a myriad of images and slogans revolving around the word “shift,” like “shift expectations,” “shift desire” and “shift the future.” We're just thankful for the shift in decor color.

Suzanne Ito

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