LOS ANGELES Oakley and New Era kicked of the 14th annual X Games with a pre-party at the Key Club on Wednesday night that featured a performance by T-Pain and Lil Jon, and invited journalists to a gifting suite ahead of the games, which wrapped on Sunday. Jeremy McCassy, alternative marketing manager of Oakley, oversaw the suite setup for that brand.
Media folks, athletes, and V.I.P.s held court in a private area in the club that served as a gifting lounge where guests scooped up merchandise from Oakley and Muscle Milk. Reporters in the designated private area held on-camera interviews with athletes and celebrities.
The majority of the crowd, heavily outfitted in Oakley caps, stood in the upper portion of the venue to watch performances that started off with Kelley James. Following James’ performance, DJ duo Eclectic Method spun beats with songs correlating to visuals on a screen above the stage for the crowd—and prompted a dance-off on the dance floor. Lil Jon and T-Pain then took to the stage, and performed their known hits along with a few new releases.