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October 22, 2014: The Tasty Innovation From a Stationery Company, the Importance of Sound at Events, Will Emoji Costumes Be Big This Halloween?

By Beth Kormanik October 22, 2014, 8:14 AM EDT


1. THE TASTY INNOVATION FROM A STATIONERY COMPANY: We’ve seen beautiful invitations and other printed materials, but how about ones that taste good? Seattle-based Eat the Fine Print has developed edible greeting cards made from potato starch, water, palm oil, food coloring, and natural fruit flavors. Los Angeles Times: “You unwrap the card, read the message written in edible ink, then start nibbling. And if you want to try just a bite, then save your card for later, it will last for two years in a cool, dry place.” http://lat.ms/1DzZzzg

2. THE IMPORTANCE OF SOUND AT EVENTS: Sound triggers specific reactions in people—whether it’s the sizzle of a dish of food or the soundtrack to a haunted house or horror film. One of the people who orchestrate these moments is Joel Beckerman. Wired: “He’s a master of using sound and music to trigger chains of sensory and emotional responses that he calls “boom moments.” His company, Man Made Music, is responsible for everything from the sweeping sonic experience of the Super Bowl to the ubiquitous four-tone chime of AT&T.” http://wrd.cm/ZNCgmC

3. WILL EMOJI COSTUMES BE BIG THIS HALLOWEEN?: As more people—not just texting teens—use and recognize emoji, they could become a theme for costumes and decor at events. Mashable: “It’s probably not too early to officially declare 2014 as the Year of Emoji. To review: Drake got a prayer hands emoji tattoo, a parody Tumblr happened, the Internet got really upset about the lack of hot dog emoji and petitioned, Starbucks tried to capitalize on emoji—and oh yes, Seinfeld emoji were born.” http://on.mash.to/1uEkGcV

* LOCAL NEWS *

ATLANTA:  TomorrowWorld announced dates for next year's festival, September 25-27. This year's event drew some 160,000 people.

BOSTON:  Here’s a unique twist on a costume party: Grafton Street Pub & Grill will host a Halloween bash on October 31, and guests are encouraged to dress like appetizers, entrées, and cocktails. Winners of the contest will receive a Grafton Group gift card.

CHICAGO:  The American Cancer Society’s first “Taste of Hope” event is November 6 at Revel Downtown. A tasting reception will offer samples of local whiskey and dishes from Chicago restaurants; there will also be a silent auction, live music, a cooking demo, and mixology lessons.

LAS VEGAS:  Caesars Entertainment and AEG Live have announced that Elton John will extend his “Million Dollar Piano” residency for three more years at the Colosseum at Caesars Palace.

LOS ANGELES:  The People’s Choice Awards announced that voting to determine the nominees is now officially open at peopleschoice.com. Fans can vote across 54 categories until October 30.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Miami Beach Garden Conservancy presents Ghosts in the Garden: a Knight of Fantasy, a Halloween-night benefit for the Miami Beach Botanical Garden. The event will include a costume contest, music from Mr. Nice Guy, and an after-party at Oolite Restaurant & Bar.

NEW YORK:  Quartz: The Next Billion conference—a gathering of about 300 business executives and tech innovators—is November 5 at Bohemian National Hall.

Rubenstein Public Relations will have a float in the annual Village Halloween Parade, held October 31. DJ Carl Kennedy, with sound by Day & Night, will spin on the float, which will have a pink and green Tinker Bell-inspired Neverland theme.

The nonprofit LilySarahGrace will host a benefit honoring Charles Best, Hans Tullman, and Whoopi Goldberg on Saturday at Jack Studios. The evening will include a performance by Rufus Wainwright and a DJ set by Andy Rourke from the Smiths.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  Chocolate Kingdom will open a second location on International Drive near the Orange County Convention Center. In addition to selling chocolate, the facility will offer factory tours and classes on topics such as chocolate making and wine and chocolate pairing. Orlando Sentinel: http://bit.ly/1yfxKct

TORONTO:  The Inspire Toronto International Book Fair is November 13-16 at Metro Toronto Convention Centre. The event will offer author readings, book signings, and appearances from authors such as Margaret Atwood and Anne Rice.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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