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October 7, 2015: Why Local Curation Matters for Global Events, Facebook's New Features Bridge Digital With Live TV, Citigroup to Bring Changes to 'Today' Show Concert Series

By Ian Zelaya October 7, 2015, 8:26 AM EDT


1. WHY LOCAL CURATION MATTERS FOR GLOBAL EVENTS: At Forbes's Under 30 Summit in Philadelphia, professional snowboarder Shaun White shared why he thinks the international expansion of the X Games failed and how he plans to take his events company, Air & Style, global, after spending more than $5 million to bring it to the United States this year. Forbes: "‘X Games went global, it was a huge failure,’ he explained, ‘they used the same marketing everywhere [and] ended up diluting the brand.' 'Air + Style is different, it is curated locally,’ the Olympian noted, ‘with artists from Beijing or Austria.’ … White, believes he found a niche that X Games never managed to capitalize on. Not only have they staked their brand on the concept of extreme sports, but they also left the Los Angeles area, giving White the opportunity to jump around different event genres (from sports to music and art to style), while snapping up the demand left unquenched by X Games’ departure.” http://onforb.es/1NkDe0D

2. NEW FACEBOOK FEATURES LET VIEWERS ENGAGE WITH LIVE TV SHOWS: Facebook has unveiled new features, including hashtag polling and custom icons, which will allow viewers to better engage with live TV events. Adweek: “Taking a page from Twitter's playbook, Facebook will create custom icons—much like Twitter's custom emojis—for certain events such as the Oscars, the Emmys, the Bachelorette, and sporting events like the Rugby World Cup. ... Facebook is also making it easier for media partners to poll audiences during live broadcasts. For example, a post can feature a photo and up to 10 choices. The responses can then be integrated into the live telecast.” http://bit.ly/1j4J60E

3. HOW NEW CITIGROUP SPONSORSHIP WILL AFFECT ‘TODAY’ SHOW CONCERT SERIES: Starting next week, Today viewers will see some changes to the morning news program’s concert segment when Selena Gomez takes the stage. The live music series, which was sponsored by Toyota for the past 12 years, will now be called the Citi Concert Series thanks to a new sponsorship by Citigroup. The New York Times: “The series, which in agreeable weather takes place outdoors on Rockefeller Plaza, will have a redesigned stage that will let fans get closer to the performers, as well as a range of online tie-ins. Citigroup, which has a multiyear deal with NBC Universal to sponsor the series, will have special branded viewing areas for its customers—and will even use a nearby bank branch, on the corner of West 48th Street, to entertain a few lucky customers before the shows.” http://nyti.ms/1Q779ah

* LOCAL NEWS *

ATLANTA:  The city of Atlanta has released new renderings that depict a planned pedestrian bridge that will lead into the Mercedes-Benz Stadium, which is now under construction downtown. Atlanta Business Chronicle: http://bit.ly/1OWEN4U

CHICAGO:  Swift & Sons, the highly anticipated steak house from the Boka Restaurant Group, will open this month. The group has announced that a 60-seat seafood restaurant will open in the eatery as a “restaurant-within-a-restaurant” concept that serves grilled walleye sandwiches, steamed mussels, and seafood towers.

LAS VEGAS:  The Ellis Island Oktoberfest will take place Saturday at Ellis Island Casino & Brewery. The event will include stein-holding contests and live entertainment.

Celine Dion has announced 23 more performances of her Las Vegas residency show, “Celine.” The 2016 performances scheduled from February 23-June 4 go on sale beginning October 9.

LOS ANGELES:  The Hollywood Film Awards will take place November 1 at the Beverly Hilton; Dick Clark Productions is producing the ceremony.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Next year's Ultra Music Festival will take place March 18-20 at Bayfront Park.

NEW YORK:  Grateful Dead alumni and John Mayer will perform a free concert at Madison Square Garden on November 7. The concert will be ticketed through a sweepstakes that will allow winners to support the Robin Hood Foundation. Mashable: http://on.mash.to/1WKMBs5

While New York music venues continue to close, often because of gentrification, this past summer saw an unexpected increase in jazz music venues. The Guardian: “Much of the alternative rock scene has been pushed out of Williamsburg into Bushwick, and lately Ridgewood, just over the Queens border. Meanwhile, there are three new jazz joints now open (in Midtown Manhattan, Harlem and the Meatpacking District), with a Times Square theatre due early next year. All of these are located either in wealthy zones or areas that are rapidly rising on the real estate barometer—an indication that the venue owners believe that jazz fans have rather more money to spend on drinks and dinner than indie kids.” http://bit.ly/1OjBGnP

More than 300 people attended the Association of Black Cardiologists' sixth annual “Spirit of the Heart” Awards Gala on October 3 at Cipriani 42nd Street.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  The fifth installment of Orlando's Electric Daisy Carnival will take place November 6-7 at Tinker Field. The lineup includes Calvin Harris, DJ Snake, Alison Wonderland, and Kaskade.

PHILADELPHIA:  At a forum at Temple University yesterday, panelists from the tourism and travel industry expressed confidence that the city can hold large, complicated events after last month's papal visit and World Meeting of Families. CBS Philly: http://cbsloc.al/1QXhaHa

TORONTO:  Bacardi will host a Cuban pop-up restaurant and rum bar October 28-29. Toronto chef Matty Matheson of Parts and Labor will team up with Miami-based Cuban chef Eileen Andrade on a menu of family-style Cuban feasts.

WASHINGTON, D.C.:  Tadich Grill, a longstanding seafood restaurant that has been in business in San Francisco since 1849, opens its second location on 10th Street and Pennsylvania Avenue Northwest today. Washington Business Journal: http://bit.ly/1LggYTf

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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