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Olympic Games

The 2012 Summer Olympic Games kicked off in London with the opening ceremonies on Friday, July 27, and continued through to the closing ceremonies held Sunday, August 12. Olympic sponsors and other marketers staged brand activations around the games and on their home turf, and plenty of event hosts threw Olympics theme parties, incorporating food, drink, and activities inspired by the games and their U.K. location. Here's all of our related coverage.

London Olympics: Activations From Coca-Cola, Adidas, Cadbury, and Others

London Olympics: Activations From Coca-Cola, Adidas, Cadbury, and Others


Ideas Inspired by the Olympics


Beijing Olympics 2008

Best of 2008: Winning Marketing Efforts From the Beijing Olympics

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Coca-Cola Opens Giant Olympic Exhibits for Beijing Guests

Complementing its spate of Olympic-tied ads, this weekend Coca-Cola opened its temporary home in Beijing, a giant lounge filled with exhibits on the games, the environment, and its own advertising.

Event Report Posted August 11, 2008, 5:54 PM EDT

Coca-Cola's Marketing Director on the Brand's Largest Olympic Effort

Kevin Tressler taught China how to drink Coke in an eight-year campaign that culminated at the 2008 Olympic Games.

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Beijing Photo Journal: Johnson & Johnson's Focus on "Caring"

News Posted August 25, 2008, 4:41 PM EDT


Athens Olympics 2004

Behind the Scenes of the 2004 Olympic Opening Ceremony

Q & A Posted January 12, 2005, 12:00 AM EST

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