Olympic Games

The 2016 Summer Olympic Games ran from August 5 to August 21 in Rio de Janeiro, Brazil. Olympic sponsors and other marketers staged brand activations around the games, and plenty of event hosts threw Olympics theme parties, incorporating food, drink, and activities inspired by the games and their colorful Brazilian location. Here's our related coverage of all-things Olympics.

19 Olympics Sponsor Activations and Experiences That Stood Out in Rio

19 Olympics Sponsor Activations and Experiences That Stood Out in Rio

8 Olympic-Theme Teambuilding Ideas

With the Summer Olympics in full swing, groups are opting for teambuilding activities inspired by the games.

The Scout Posted August 10, 2016, 7:30 AM EDT

See How Culture and Technology Mixed at an Olympics Viewing Party

Comcast and the Brazilian Embassy in Washington, D.C., hosted a tech-oriented Summer Olympics viewing party that celebrated Brazilian and American cultures.

Event Report Posted August 11, 2016, 7:00 AM EDT

9 Cachaça Cocktails to Serve at Olympics Parties

Add the flavor of Rio to your party with drinks made with Brazil's signature spirit.

Idea File Posted August 9, 2016, 7:00 AM EDT


Ideas Inspired by the Olympics

10 Olympics-Inspired Teambuilding Activities

The Scout Posted July 2, 2012, 4:44 PM EDT

7 Olympic-Medal-Winning Athletes Available for Events

The Scout Posted July 2, 2012, 8:30 AM EDT


London Olympics 2012

31 Ideas for Olympics Parties From British-Themed Events

Feature Posted July 3, 2012, 1:40 PM EDT


Beijing Olympics 2008

Best of 2008: Winning Marketing Efforts From the Beijing Olympics

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Coca-Cola Opens Giant Olympic Exhibits for Beijing Guests

Complementing its spate of Olympic-tied ads, this weekend Coca-Cola opened its temporary home in Beijing, a giant lounge filled with exhibits on the games, the environment, and its own advertising.

Event Report Posted August 11, 2008, 5:54 PM EDT

Coca-Cola's Marketing Director on the Brand's Largest Olympic Effort

Kevin Tressler taught China how to drink Coke in an eight-year campaign that culminated at the 2008 Olympic Games.

Best of 2008 Posted November 24, 2008, 8:00 AM EST

Beijing Photo Journal: Johnson & Johnson's Focus on "Caring"

News Posted August 25, 2008, 4:41 PM EDT

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