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News Archive for Carnival Cruise Lines
COAST TO COAST   03.19.09 2:56 PM
Carnival Cruise Lines Woos Travelers With Virtual Aquariums in Six Cities
Carnival Cruise Lines' interactive aquarium
Carnival Cruise Lines' interactive aquarium
Photo: Jessica Torossian for BizBash
When fishing for new customers, Carnival Cruise Lines can't exactly pass out free samples at a major sporting event or the mall. So execs at the company created a multi-city marketing stunt they hoped would give potential travelers a taste of what it's like to go on a Carnival Cruise by installing a series of interactive aquariums on busy streets in urban centers nationwide.

On March 10, the high-tech, computer animated tanks debuted in Baltimore, Dallas, Houston, Los Angeles, New York, and Washington, where they will be on display through the end of April. Positioned in vacant storefronts in high-traffic pedestrian areas, the aquariums, developed by Carnival's advertising agency, Arnold Worldwide, are designed to capture the attention of passersby. MORE >>

RELATED TOPICS Carnival Cruise Lines
NEWS   03.11.09 10:46 AM
In The News: Citigroup Corporate Gifts Cause Stir, Gaultier Dirties Parisian Runway
Citigroup Offers Gift In Lieu of Incentive Trip: After canceling its annual destination retreat, Citigroup doled out $3.5 million in gift cards to the top 2,000 brokers at its Smith Barney unit. The bailout recipient has taken flack from some of the media but maintains that the cost is a minor expense compared to the annual revenue generated by the brokers and that the firm needs to hold onto valued employees in the competitive market. [NY Post]

Prada Follows Chanel’s Lead:
Plans have been finalized for Prada’s pyramidal mobile pavilion, the Prada Transformer, which will debut in Seoul, Korea, this April. The structure will host art exhibitions, film screenings, and live events. Cranes will occasionally flip the Transformer—when it’s empty, we assume—to reconfigure the shape and visitors’ experiences at the different programs. There aren’t any plans to move the structure after its five-month stay in Seoul, unlike Chanel’s eighty-sixed touring pavilion. [Dezeen] MORE >>

RELATED TOPICS Citigroup, Prada, Chanel, Carnival Cruise Lines, Jean Paul Gaultier, Jay Leno
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