BizBash | Events * Meetings * Marketing * Style * Strategy * Ideas

OTHER MARKETS

GOOGLE TRANSLATE

OUR TRADE SHOWS & EVENTS

JOBS

MOST POPULAR STORIES

1. Funky Monkey Wine Company: Second Orlando Location for the Restaurant and Bar

2. Waldorf Astoria Opens Orlando Outpost With Ballet and Fireworks

3. Holiday Inn in the Walt Disney World Resort: Indoor and Outdoor Meeting Space Near Disney Parks

4. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

5. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Readers Opting for iPods Over DJs

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for JPMorgan Chase

Q & A 07.16.09 9:00 AM

Microsoft's Rosalind Murphy Targets New Clients With Female-Focused Events

Rosalind Murphy

FROM NEW YORK As executive engagement manager at Microsoft’s New York office, Rosalind Murphy is something of a social liaison between her account managers and the Fortune 500 clientele they serve. She produces activities and meetings to develop brand relationships, with guest lists often limited to C.I.O.s and other I.T. executives—not surprising in the tech sector. But Microsoft desires to deepen its business ties, and part of Murphy’s job is to increase her company’s contacts within its client base.

Used to working with male-dominated technology departments, Murphy expanded her brand’s network with a series of quarterly events just for women. In the two years since she introduced the Women’s Executive Forum, she has already established it as a popular event series, buoyed diversity at other Microsoft functions, and increased contacts within clients such as Citigroup, JPMorgan Chase, and Sony.

What sparked Microsoft’s push to seek out more female clients?
We just wanted to reach out to women. The staff at Microsoft is about 75 percent male, and one of the things we found in our accounts was that when you get to the customer base, the chief information officers are also typically men. We wanted to develop other executives, so we made this a push to find people beyond the normal I.T. roles in different areas like marketing and finance. We wanted to seek out the developing female executives, women who might be in director or vice president roles now but are up-and-coming in our client base.
MORE >>

Microsoft, Johnson & Johnson, Citigroup, JPMorgan Chase, Sony

NEWS 06.10.09 3:59 PM

In the News: 10 Banks Buy Out of TARP Scrutiny, Verizon Comps Taxi Rides in Marketing Stunt

Companies Under TARP Watch Shrink: Bank holding companies such as American Express, Goldman Sachs, JPMorgan Chase, and Morgan Stanley no longer have to worry about taxpayer scrutiny when planning corporate meetings and events. They're among the 10 large firms that the Obama administration allowed to repay the federal aid they received during the beginning of the financial crisis. Under the watch of the Troubled Asset Relief Program (TARP) for the better part of 2009, the banks' travel expenses, bonuses, and sponsored events came under fire for the perceived misuse of public funds. [NYT]

Walmart Shareholder Meeting Still a Production: An ability to healthily navigate the recession thus far allowed Walmart to keep up appearances at its annual shareholder meeting earlier last week. A crowd of 15,000 gathered at the Bud Walton Arena in Fayetteville, Arkansas, bright and early last Friday for a Ben Stiller-hosted show that included performances by Miley Cyrus and recent American Idol winner Kris Allen. [AdAge] MORE >>

TARP, American Express, Goldman Sachs, JPMorgan Chase, Morgan Stanley, Walmart, Verizon

Search the BizBash Event Supplier Directory

Search for Venues

By Type

By Neighborhood/Location

Show Only New Venues

Search Our Venue Directory