With travel decreasing and corporations being extra careful to avoid the same attention for its events that AIG garnered following its incentive trip back in November, hotels are looking for new meetings packages to draw companies back to their properties. In Orlando, three Rosen Hotel properties and the Orlando World Center Marriott and Convention Center are doing just that.
Following a study by the Convention Industry Council, which found that more meeting attendees are booking their rooms outside of room blocks in turn leaving planners with unfilled quotas, three Rosen Hotel properties will be reducing, or even eliminating, customary attrition fees for planners who don't meet their estimates.
"We understand how difficult it is for meeting planners to estimate and guarantee their room block, so this program was designed to make their jobs a little easier," said Leslie Menichini, vice president of sales and marketing for Rosen Hotels convention properties. "As the industry evolves and travel habits change, we want to remain flexible and attentive to the needs of our planners and our attendees. We have developed a variety of special programs that make an immediate impact on our customers' bottom lines."
Available at the Rosen Plaza, Rosen Centre, and Rosen Shingle Creek properties, the Attrition Relief program is based on the group's history pickup and available for any new meeting with at least 400 room nights booked, and executed, through December 31.
Recently the first, and only, central Florida hotels to receive the coveted Two Palm status as part of the Florida Department of Environmental Protection's Green Lodging Program, the three properties have more than 611,000 square feet of meeting space and 3,600 rooms.
Just south of the Rosen Shingle Creek, the Orlando World Center is offering a 2.5 percent rebate to the group's master account, 500,000 Marriott Reward points, and free in-room Internet for meetings booked by March 31 during the featured value dates. With the largest column-free ballroom in the country, the hotel and convention center has more than 450,000 square feet of event space, 10 restaurants and lounges, and 2,000 guest rooms and suites.
Correction: The Orlando World Center Marriott has 450,000 square feet of event space, not 45,000 as was originally reported.
—D.C.M.
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