| INFLUENCES 06.15.09 6:12 PM |
PRINT | SEND TO A FRIEND |
|
| A Look at Viral Marketing and Media Culture From the Creator of Flash Mobs |
|
 | | And Then There's This comes out today.
|
|
|
These days information comes at us from all directions, and constantly—what's new seems old quickly. In And Then There's This: How Stories Live and Die in Viral Culture, out this week from Viking Press, Bill Wasik, senior editor at Harper's Magazine, takes a look at the very young history of new media culture and its effects on society and marketing. As one of his case studies, the author explains how he originated the 2003 flash mob phenomenon, discussing how he sent a mass email directing a large group to form, spawning a fad and copycat mobs. Wasik also digs into examples of how companies and organizations go viral in the quest for buzz, from Ford's appropriation of the flash mob for a concert to promote a new vehicle to consumer-involved campaigns from companies like Diesel, Nike, and Procter & Gamble.
—Mark Mavrigian
MORE INFLUENCES STORIES
New Louis Vuitton Book Focuses on Integrating the Brand and Art
Exploring the Latest in Green Design
Reality vs. TV: The Events of Gossip Girl
10 Insightful and Inspiring New Art and Design Books
Talking to Doug Jaeger, the Adventurous Marketer Who Ticked Off MoMA Last Week
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Strike Miami
Strike Miami is a 37,000-square-foot multimedia playground that offers various catering and bar options for any event. It features a sports lounge with seating for 125, a 40-foot bar, a 12-foot projector screen, and 12 Plasma TVs. More >>
EMAIL THIS RESOURCE |
|
Everlast Productions
Everlast Productions is a full-service lighting, rigging, and special effects production company specializing in concert, corporate, and special events. Working with top producers, event planners, talent management, and corporate clientele, Everlast provides clients with years of experience, up-to-date technology, and a courteous staff, while producing world-class events from concept to completion. More >>
EMAIL THIS RESOURCE |
|
Scenic Elementz
Scenic Elementz (a subsidiary of Ken Ryan Productions) is a full-service production and scenic design company. Conceptual designs, project management, custom sewing, metal fabrication, and carpentry are a few of the services Scenic Elementz offers. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
