| THE SCOUT 10.12.09 9:00 AM |
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| Paper Cuts |
| In a year with newly modest budgets and tastes, these invites for annual events got cost-conscious makeovers. |
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ERA Real Estate's Leadership Team Awards
2008: The Parsippany, New Jersey-based company holds an annual dinner for its employees. Last year, Los Angeles-based Kira Evans Design created an Art Deco-inspired invitation with heavy silver foils and an embossed logo.
2009: ERA scaled back and went with a rain-forest theme, which allowed Evans to use nature photography to create an invitation for one-third of the price. Four-color printing also reduced production costs, but still resulted in a high-impact look. |
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PHOTO GALLERY |
 | In 2008, Kira Evans Design created a silver foil-laden invitation for the ERA Real Estate's Leadership Team Awards.
Photo: Courtesy of Kira Evans Design |
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 | This year's design for ERA incorporated nature photography.
Photo: Courtesy of Kira Evans Design |
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 | In 2008, Maxim's Hot 100 Party invite had a lenticular image.
Photo: BizBash |
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 | This year's Hot 100 Party invitation used a less complicated printing process.
Photo: BizBash |
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 | In 2008, Alpine Creative Group's invitation for Joe Torre Safe at Home Foundation included inserts and envelopes.
Photo: BizBash |
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 | This year, Alpine's invite consisted of three panels, and a perforated panel served as the R.S.V.P card.
Photo: Courtesy of Alpine Creative Group |
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Maxim's Hot 100 Party
2008: To illustrate the party's move from New York to Los Angeles, the magazine's in-house design team created a lenticular card that changed from an image of the Empire State Building to a palm tree and blue sky.
2009: The magazine celebrated its 10th anniversary with an adult version of a kid's birthday party, and Maxim designed the invitation in house, hiring illustrator Eric Larsen to create a cartoony drawing. The simplified look was about $2,000 cheaper to produce than the lenticular, which required a more complicated printing process.
Joe Torre Golf Classic
2008: New York's nonprofit Joe Torre Safe at Home Foundation sent a golf-course-inspired invite for its tournament, with thick, shimmering green stock, plus inserts and envelopes flat-printed in dark green and brown, designed by Alpine Creative Group in New York.
2009: Alpine reduced the cost of the invite by half, creating a lightweight Z-fold invitation that required less paper and cheaper postage. The three-panel design also eliminated the need for costly R.S.V.P. cards; guests simply tore off a perforated bottom panel. Digital printing allowed for a bold, graphic look for less money.
—Lisa Cericola
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| More Suppliers/Venues to Consider |
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Miami Event Space (MES)
Miami Event Space (MES) is a chic, affordable, and flexible venue for events and exhibits of all types. MES features the C3 Loft, a modern chic space with glass stairs, custom serving bars and a large 2nd level loft with a balcony, ideal for larger upscale events. More >>
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Galaxy Productions-Entertainment
Galaxy Entertainment is a full service company specializing in the spectacular. We provide expert level planning and workmanship to create the utmost success for your function. More >>
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Atlas Party Rental Inc.
Increasing fashion-forward product selection along with personalized customer service is the company's foremost goal. The perfect selection of chargers, chinaware, glassware, flatware, and linens for their designers' needs are always a top priority. More >>
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