Event Coverage

Orlando

Better-Than-Expected Growth Forces Redesign of Layout, Menu at Runway to Hope Fund-Raiser

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  New York Upfront Week 2012: Hispanic Brands and Cable Networks Bolster Efforts, Adding to Frenzy

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  Visit Florida Meets 'Very Important Planners' in Atlanta, Chicago, New York and Washington

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Recent Events in Orlando

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  Sapphire Now Becomes an Online Platform, Not a Virtual Event

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  Mashable Connect Packs Agenda With Short, Focused Sessions

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  Disney's 'Chimpanzee' Premieres as Part of Two-Day Conservation Celebration

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  Lower Labor, Utilities Costs Bring Giant International Plastics Show to Orlando

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  Pillsbury Partners With Martha Stewart for Bake-Off Contest

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  Prudential Real Estate Closes Convention With Custom Cirque-Style Show

Recent Events in Other Markets

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  New York Fragrance Foundation Revives Formal Ceremony for FiFi Awards

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  Washington With Hip-Hop Theme, Alliance Française Reaches Out to Younger Members at New Gala

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  Chicago Juicy Couture Teams Up With Local Blogger for Summery Promotion

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  Miami/South Florida Haven Celebrates One Year With Menu Tasting, Liquid Nitrogen Treats, and Miami Heat Watch Party

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  New York First Great GoogaMooga Festival Attracts Crowds of Foodies, Music Lovers

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  Las Vegas Natasha Bedingfield Performs Intimate Set for Billboard Music Awards Pre-Party

• Award Shows

  • BizBash Florida Readers' Choice Awards: You Picked Marlene Quincoces, Tony Porcellini, Mabel De Beunza, and More

  • Grammy Parties: Photos From the Recording Academy, Clive Davis, Cash Money, Belvedere, Pepsi, and More

  • SAG Awards Glitters With Metallic Touches and 4,000 Calla Lilies

• Fund-Raisers

  • Ronald McDonald House Creates New Fund-Raiser Inspired by 'Wedding Crashers'

  • Clean the World Shares Mission Through Music at Inaugural Gala

  • Shepherd's Hope Integrates 'American Graffiti' Theme at Masquerade Ball

• Internal Employee Events

  • Primerica Meeting Uses Times Square-Style Video Ribbons to Educate, Entertain Sales Staff

  • Walmart Makes Shareholder Meeting More Social With Tweet Ticker

  • AmEx Logo Shows Up on Everything From Flip-Flops to Ice Cubes at Delta Air Lines Opening Party

• Music Festivals

  • As Coachella Expands to Two Weekends, Brands Stick to the First

  • SXSW Report: How Skype, Doritos, 'Fader,' and Other Brands Made Noise at This Year's Festival

  • Heineken Uses QR Code Stickers to Help Festival Attendees Connect With Each Other

• Mobile Marketing Campaigns

  • Macy’s Hits the Road With Cross-Country Food Truck Tour

  • Toyota Uses Family-Friendly Activities to Launch Prius on Nationwide Tour

  • TripAdvisor Targets Hoteliers With International Education Series

• Premiere Parties

  • Fox Premieres 'Alcatraz' With Authentic Experience on the Prison Island

  • 'Moneyball' Premiere Takes Over Oakland With Makeshift Ball Field

  • Canadian Sex and the City Premiere Party Re-Creates New York Street Scene

• Product Launches

  • Patrón Uses Secret Location and Burlesque Dancers to Create Speakeasy Party

  • Macy's, Hilfiger Create Touring Rock 'n' Roll Show to Launch Steven Tyler-Inspired Clothing Line

  • Ubisoft Builds Buzz for 'Just Dance 3' With Preview Weekends at Hilton Bonnet Creek

• Trade Shows/ Conferences

  • International Pow Wow's Splashy Parties Offer Cirque Shows, Thrill Rides, Full-Scale Concerts

  • TED Conference Photos: 13 Ideas From Long Beach and Palm Springs Worth Stealing

  • International Builders' Show Brings Education, Networking Out of Meeting Rooms and Onto Show Floor