03.17.09 10:00 AM
The Shepard Fairey Effect on Marketing and Event Design
Saks Fifth Avenue's new bags Photo: Courtesy of Studio Number One
Looking for a somewhat playful reflection of these tough times, event designers and marketers have incorporated bold graphics inspired by Soviet propaganda and Constructivist art into event decor, invites, and campaigns. With more than a touch of irony, of course. The likely inspiration for the trend is Shepard Fairey, the artist who created the Obama "Hope" campaign poster.
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Saks Fifth Avenue , Shepard Fairey , Food & Wine Magazine
11.26.08 10:00 AM
Disco, Rock, and '80s Pop Influence Entertainment, Menus, and Decor
Dancers showed off their moves at a M.A.C. Cosmetics' Gold Fever event in Toronto. Photo: Andreas & Co.
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Aussie Hair Cair , Tiffany , Macy's , Cyndi Lauper , MC Hammer , Collaboraction , YouthAIDS , Diffa , Absolut , Diesel
10.14.08 1:19 PM
Blooming Trends for Fall
Floral arrangements will take green a step further for fall with the incorporation of more natural elements and foliage. Courtesy of Jose Graterol Designs
FROM MIAMI/SOUTH FLORIDA
"With the green movement in play, floral designs are taking on a more respectful interpretation of Mother Nature," says Petal Harvill, president of Petal Designs in Boca Raton.
ALL NATURAL With an emphasis on earthy tones and elements such as twigs, vines, berries, and feathers at events, attendees will be celebrating the abundance of nature as this year's season kicks into high gear. Designers will also feature fruits and vegetables prominently.
Cut greens like bird's nest fern leaf and variegated monstera leaf, and exotic ornamentals such as mini pineapple and protea pincushions are also on the radar. In addition, Brian Joyce of Flourish Floral Productions in Winter Park sees the use of herbs, such as the dusty miller, and organic elements like horsetail and seeded eucalyptus adding to the green trend.
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08.04.08 12:56 PM
Events Get Tagged With Graffiti
A muralist at Angeleno magazine's summer release party. Photo: BizBash
Whether it’s as entertainment, decor, an activity, or an art installation, graffiti has added an edgy vibe to several recent events.
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Angeleno Magazine , The Dark Knight , Warner Brothers , Kidrobot , Mini Cooper , Nickelodeon , Watermill Center , Sundance Institute , Art Gallery of Ontario
03.25.08 5:54 PM
5 Takes on Draped Fabric
Studio in a School benefit Photo: Mary Hilliard
From free-form draping to structured, tentlike installations, overhead swags of fabric have appeared in a variety of forms at recent events.
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02.02.08 12:24 PM
The Hip-Hop Won't Stop: Super Bowl Parties Present 50 Cent, Snoop, and Luda
50 Cent performed at the 944 Super Village. Photo: Courtesy of 944 Magazine
FROM SCOTTSDALE, ARIZ. While the NFL plans to offer the masses a dose of Tom Petty at the big game tomorrow, corporate planners are heading in the opposite direction this weekend, giving the packed Arizona parties a whole lot of rap. The 944 Super Village at SouthBridge kicked off the concert-heavy festivities on Thursday night with a 50 Cent performance. The artist rapped on a gigantic stage in an (unheated) tent, with Paris Hilton gyrating alongside him. Pontiac sponsored the evening—and, not surprisingly, its 2008 G8 car (which 50 codesigned) on stage was impossible to miss.
In a more exclusive turn, Jenny McCarthy and Holly Robinson Peete hosted the "Best Damn Super Bowl Party Period" on Thursday (a play on Peete's' husband's Best Damn Sports Show Period on Fox Sports), with Ludacris entertaining a crowd of 300 at the private Rockridge estate in Phoenix. Next up for the HollyRod Foundation: an invitation-only Chris Rock performance tonight. Diddy also took the stage on Thursday, at Scottsdale nightclub Axis/Radius for Anheuser-Busch's Bud Bowl.
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Super Bowl , 944 Magazine , Pontiac , Playboy , Penthouse , Anheuser-Busch , Maxim , ESPN the Magazine , Sports Illustrated , DirecTV
12.07.07 5:10 PM
Event Colors Return to Nature
FROM MIAMI/SOUTH FLORIDA
With the impact of the environmentally friendly movement, corporate event decor will also cross over to the greener side. Color experts predict that the most popular colors of 2008 will be shades of green, as well as other earthy tones.
Grays and white will gradually replace neutral beiges. According to the 2007/2008 Pantone View Colour Planner, a biannual trend-forecasting tool from the world-renowned authority on color, browns, golds, olive green, and sesame will be popular combinations.
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