Why This Company Offered Cash Prizes Frozen in Ice

Kijiji Canada promoted the findings of its most recent Second Hand Economy Index by inviting passersby to chip at an ice wall for cash prizes.

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15 Ideas for Drought-Friendly Event Style

Steal these ideas for stylish, drought-tolerant decor, gifts, and activities.

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17 Ideas We Loved From Winter Benefits

Here's a look at the most inventive ideas for decor, florals, and more from winter benefits across North America.

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How To Make a Ribbon-Cutting Interactive—and Actually Fun

Guests did more than observe a ceremony at this colorful and engaging event.

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How to Use Influencer Marketing to Increase Event Attendance

The Cherry Blossom Festival turned to social-media influencers to promote its annual Pink Tie Party—and saw results.

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