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EVENT REPORT

Photos From Lollapalooza 2012: Florence & the Machine, Toyota's "Whac-a-Hipster" Game, and Brand Activations Galore

Photo: Barry Brecheisen for BizBash

Though talking about the weather is typically more mundane than concerts by the Red Hot Chili Peppers or Jack White, Mother Nature stole the headlines at this year's Lollapalooza. C3 Presents' music festival, now in its 21st year, saw its first evacuation on Saturday afternoon when flash-flood warnings forced organizers to usher crowds out of Grant Park until around 6 p.m.

Torrential downpours aside, this year's festival saw plenty of action. Along with sets from some 130 bands, the event had on-site activities from brands such as Adidas, PlayStation, and Toyota, which got guests laughing and gabbing with a Whac-a-Mole-style game called “Whac-a-Hipster.”

Off-site, BMF Media Group hosted its seventh annual V.I.P. and artist retreat at the Hard Rock Hotel, joining forces with the likes of CK One and the Greater Miami Convention & Visitors Bureau to host three days of events. Rolling Stone hosted its first Rock Room at the Paris Club on Friday and Saturday, giving media and music-industry executives brunch and live performances from brands such as Delta Spirit. Here's a look at photos from festival grounds and related events that got guests engaging with everything from Sony earphones to a floating Haviana flip-flop.


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