CHICAGO The Pitchfork Music Festival took place in Chicago's Union Park July 18 to 20. With performances from 43 musical acts—including Beck, Tune-Yards, and FKA Twigs—the event drew around 55,000 fans this year. On festival grounds, brands such as Topman, Goose Island, and Jim Beam staged activations to capture festivalgoers' attention—and social media mentions. Here's a look inside some of the festival's most attention-grabbing marketing stunts.
By Jenny Berg Posted July 22, 2014, 7:45 AM EDT