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Podcast: BizBash Editors Discuss the Coolest Ideas From Recent Events and Activations

BizBash's Beth Kormanik and Ian Zelaya pull out the hottest tips and trends from events and marketing activations for the popular “10 Best Ideas of the Week” feature.

September 28, 2016, 3:36 PM EDT

Host: Brandt Krueger
Guests: Beth Kormanik, Ian Zelaya

In this episode, Beth Kormanik, executive editor of BizBash, sits down with Ian Zelaya, assistant editor of BizBash, to talk about the popular feature “10 Best Ideas of the Week,” which curates the best ideas from recent events and activations from around the world. Beth and Ian talk about the ways virtual reality continues to elevate activations, why New Yorkers went wild over ice cream exhibits, the rise of practical giveaways from music festivals, and more. Brands and events discussed include American Express, Casper, Coca-Cola, Comic-Con, the Emmy Awards, Nespresso, Panorama Music Festival, Prego, and Samsung. Don't miss this episode to hear about the latest trends from the biggest brands and events today.

Sponsored by Hargrove and BizBash Live: The Expo New York

Running time 25:28

Show Notes

In This Episode

  • Roundtable Discussion [01:46]: virtual reality for kids, a summer of ice cream activations, Panorama and the giveaway shift for music festivals

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