LOS ANGELES Entertainment Marketing Company (EMC PR) and Bowery Media yesterday announced a deal to merge the two companies; the new company will be known as EMC Bowery, a full-service entertainment PR firm specializing in events, talent relations, corporate public relations, and entertainment marketing. Ben Russo and Jack Ketsoyan founded the companies and will serve as managing partners in EMC Bowery.
Since opening EMC PR in 2005, Russo has worked on events for the Silver Spoon, House of Hype, Bravo, Guitar Hero, E.A., Paramount Pictures, and In Touch magazine. Ketsoyan's clients have included Paris Hilton, Carmen Electra, AOL, and Westfield Shopping Center. The new company's client roster will include Kristin Cavallari, Ali Landry, Tara Reid, and others.