Press Release For Immediate Release Contact: Roberta Greene 646.918.6008
917.957.3415 (cell)

BizBash Launches Chicago Market To Continue Expansion To Seven Markets
$1.3 Billion Chicago Event Market Is One Of Largest In The Country

Susan Babin Named Publisher; Mimi Rubin Named Marketing Development Director

New York - December 11, 2007 - David Adler, C.E.O. and founder of BizBash Media, the comprehensive resource for professional event and meeting planners and marketers, has announced that the company continues its major expansion strategy in North America by launching Chicago, its seventh market, in spring 2008. The $1.3 billion Chicago event market makes it one of the largest in the country.

According to Adler, “We are very excited about the growth potential in Chicago. With more than 55,000 annual events, Chicago is a prime location for the services that BizBash offers. We are putting together a crackerjack team of top-flight professionals to make the market much easier to navigate for corporate and association decision-makers; executives, owners, and employees at event firms; production companies; PR firms; destination management companies; and event marketing agencies; as well as vendors, media, and consumers.”

Mimi Rubin has been named marketing development director of BizBash Chicago. She comes to BizBash from Ivan Carlson & Associates, where she was the event manager and producer for Fortune 100 corporations, trade associations, nonprofit organizations, public entities, and private clientele. “Mimi brings BizBash hands-on experience with the Chicago event scene,” said Adler. “She will be invaluable in helping us become the ultimate event resource in the Chicago market.”

Rubin will be responsible for developing lists of the top meeting and event professionals, marketers, and fund-raisers for the launch of Chicago’s first BizBash magazine in April 2008, and she will develop relationships with professional organizations. She will also be conducting research for circulation purposes on who is planning and orchestrating all the top annual events in the Chicago area, as well the list of the top 1,000 most influential event, meeting, and event marketing professionals within a 30-mile radius of the Chicago market.

Susan Babin, a 15-year veteran of advertising and trade show sales who has also spent two years working on the BizBash National Venue Guide, has been named publisher of BizBash Chicago by Adler. “Susan knows the Chicago market inside and out, and she’s building the business in leaps and bounds,” Adler said.

BizBash Chicago will debut online in spring 2008 at www.bizbash/, and will allow professional and nonprofessional event and meeting-industry workers to go behind the scenes of important local events to see how others are handling everything from decor, catering, and entertainment to meeting content, speakers, venue selection, and more.

Plans for the Chicago market include a free weekly email; a Chicago edition of BizBash magazine in spring 2008, featuring a special on- and off-premise catering guide; a trade show, Face to Face, in summer 2008; a fall 2008 Chicago Venue Guide; and a Chicago section in the National Venue Guide published in January 2009.

BizBash is the most-visited Web site in the world for professional event planners, producers, and suppliers, with an average of 300,000 unique visits monthly. With the addition of Chicago, BizBash will now serve seven metropolitan markets in North America, including New York, Los Angeles, Toronto, Washington, Miami, and Orlando.

“BizBash is where planners go to satisfy their hunger for ideas,” Adler said. “Our products provide event managers with a backstage pass to see how others are orchestrating events. They are able to peek over the fence to see everything from strategy to decor and from invitation concepts to after-event follow-up. Our stars are not the celebrities who attended the event—we focus on the corporate and association and nonprofit planners, and the reasons an event was or was not successful.”

About BizBash
Since its founding in 2000, BizBash Media has become the industry’s leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and Web sites and produces trade shows for the event industry in New York, Florida, Toronto, Los Angeles, and Washington, D.C. BizBash investors, in addition to the Adler family, include William F. Reilly, former chairman and C.E.O. of Primedia; H. John Greenious, former chairman and C.E.O. of Nabisco; Matthew Bronfman; Alan Meltzer, C.E.O and founder of Meltzer Insurance; the Greenwald family; and Michael Lyndton, C.E.O. of Sony Pictures.

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