Press Release

BiZBash.com For Immediate Release Contact: David Adler 917.543.1024
Dadler@bizbash.com

Masterplanner, the Exclusive Calendar for Fundraisers, Openings and Major Events for the Next Twelve Months, Launches New Online Format and Functionality

New York, New York - May 22, 2008 - Masterplanner (www.masterplanneronline.com), the clearinghouse calendar for event planners owned by BizBash Media announced today that it is launching a new version of its popular site. The continuously updated calendar is published in New York, Los Angeles and Washington D.C., and is the only way to plan business, fundraising and personal schedules to avoid potential conflicts well in advance.

According to Masterplanner Founder and Chairwoman, Elisabeth Familian, “For the past 22 years, Masterplanner has been the trusted source for planners and marketers who want to insure that they are choosing the most advantageous date for their important events. Planners need the longer-term view made possible by Masterplanner, which continuously updates details of the next 12 months of events. The service allows users to research by honorees, chairs, venues, sponsors, event histories, speakers, and other competitive elements that go into event planning.”

Annually there are more than 130,000 benefits and major events in New York, 80,000 in Southern California and 50,000 in Washington D.C.; it is more important than ever to understand the competition and choose dates for personal, business and fundraising events wisely.

The Site’s Enhanced Features and Functionality include:
Annual Calendar View
– An upcoming one year calendar at the top of the page allows users to seamlessly access dates without constantly refreshing the page.
Same Time last Year Listings - A list of the events that occurred during the same week last year appears on each date search, allowing users to anticipate annual events that might be added.
Threat Dates Pull Down Menu - A “Heads up” on activities, other than a conflicting event, that could impact selecting a date. For example, a presidential speech in NY could cause gridlock.
Date Monitor - Allows users to select receiving daily, weekly or monthly email alerts on updates to selected dates or events.
Whisper Date –While all Masterplanner event details are verified, this new feature lists tentative event dates, allowing planners to get a sense of what is up and coming but not necessarily locked in.
Printer Friendly Pages - From 1986-2005, Masterplanner was a monthly print publication. This new feature will allow users to print up to the minute custom searches or the calendar by date range in easy to read magazine format.
Extensive Tags - Users will be able to search the database via tags for causes, type of event and audience profiles which enable customized community oriented calendars.
Customized Searches – The new rich database will allow specific searches on everything from the event date to celebrities, honoree, chairperson, sponsor, price, venue or archives.
Coverage Links - When an event is over, representative coverage from BizBash will be added to the listing date for future research.

Masterplanner is a service of BizBash Media, a leading provider of event industry news. BizBash Media and Masterplanner share a combined vision to provide event planners, fund raising committees, business and community leaders the most comprehensive tools to schedule, deliver and promote successful events.

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